Wondering about the kind of person who would wait in line overnight to see an Apple keynote.
I’m not going to Macworld Expo this year. I used to go regularly and didn’t miss a show for about 10 years. Then I started skipping them. It just didn’t seem worth the time and expense. I went last year but am skipping this year.
I always watch the Apple keynote presentation, though. For a while, it was available as a live Webcast. Since then, it’s been available a day or two afterwards as a streamed QuickTime movie. That’s good enough for me.
Evidently, it isn’t good enough for some people. When I finally tracked down the date and time for this year’s Keynote address on the Macworld Expo Web site, I also stumbled upon some information for attendees wishing to see the presentation live. Here’s part of the instructions:
FOR PLATINUM PASS ATTENDEES:
As a Platinum Pass attendee, you have priority seating to view the Keynote in the main presentation room, based on availability. You may queue up on line any time beginning Monday evening, along 4th Street adjacent to the Moscone Center. We urge you to make every effort to be on line by 7:00am Tuesday morning to ensure your place in the queue, as we cannot guarantee seating late arrivals. Show management staff and security will be present to assist with any questions.
I should probably mention here that the folks who have “platinum passes” spent $1,695 to get them — if they bought them before December 1. If they waited, they paid $1,895.
I don’t know about you, but the thought of waiting on line in San Francisco overnight in January after paying nearly $2K for “priority seating” seems a little extreme. What kind of person would do this?
Now there’s a lot of hoopla over the fact that Steve Jobs is not doing this year’s keynote address. There’s even a bunch of whiners who claim they’re going to give Phil Schiller, who is doing the presentation, the cold (and silent) shoulder with each announcement. (These could be the same people who are willing to wait in line overnight to see a trade show keynote address.) So although I don’t expect a bunch of people to be standing out in the cold tonight on 4th Street (or Howard Street for the people who don’t have “platinum” passes), I do wonder how many people stood on line overnight in the past. Anyone have this info? Use the comments link or form for this post to share it.