The High Cost of Writing Tech Books

Only the big names get it all for free — and they’re the ones who could afford to buy!

I’ve been writing computer how-to books since 1992. Right now I’m working on a revision of my Mac OS book for Leopard. It’ll be my 70th title.

A lot of people think that I get all the hardware and software I need to write for free. Nothing could be further from the truth. I have to buy most of the hardware I write about. Although I do get much of the software I write about for free, I don’t get the software I need to do my work. So while I might get Office 2007 right from Microsoft and Quicken 2008 right from Intuit (thanks, guys!), I don’t get Photoshop and InDesign from Adobe — and those two very expensive software packages are what I need to lay out and prepare images for my books.

My Past (and Current) Computers

I’m a Mac user and have had numerous Macs since the first one I bought in 1989. Let’s see if I can come up with a complete list.

First, the production machines, which I use to do all my work. These are machines I’ve customized so they look and work just the way I wanted them to. Each of them lasted 2-4 years.

  • Mac IIcx – this system cost me $8K including a color monitor and laser printer. It had 1MB RAM.
  • PowerMac 7100/66
  • PowerMac 8500/167?
  • PowerMac G3 (beige; can’t remember speed)
  • Power Mac G4/866
  • Power Mac G5Power Mac Dual G5/1.8 – my current production machine

The 8500 and G4 became servers when they were retired from production duty; indeed, the 8500 ran 8 Web sites, a mail server, and an FTP server until 2005. I also had 2 SE/30s (not listed) way back in the beginning that I used as BBS servers. And, believe it or not, I still have them.

Then there are the laptops. I’ll admit that the first laptop I “owned” was provided by one of my clients to help me do my training job for them. I had it for about 3 years. By then I was hooked and needed my own laptop. A laptop normally lasts me about 4 years.

  • PowerBook 180
  • PowerBook 520c
  • iBook SE (clamshell) – gave it to my neighbor’s kids
  • PowerBook G4 (12″) – current laptop; I love this machine

Next, the test mules. These are the machines I bought to run the software I was writing about on. This is where you’ll find a mixture of Macs and PCs, since I do write about PC software (Word, Excel, Quicken, etc.).They’re kept in factory-installed condition — in fact, I commonly reformat and reinstall operating system software on the Macs. (Doing that is a HUGE hassle on the PCs.)

In the old days, I used to use my old production computer as my Mac test mule. But as technology evolved, those older machines didn’t have the hardware features I needed to write about. So I wound up buying new computers for the task and keeping them at least 4 years. Lately I’ve realized that laptops make excellent test mules because of their portability (duh), so I’ve switched to those.

First, the Macs:

  • Strawberry iMac (G3) – in my garage; I need to unload this thing
  • eMac (G4) – is now a server for Internet streaming at the local radio station. (Yes, the same radio station where they’re doing their accounting with an 18-year-old Mac.)
  • 15-in MacBook ProMacBook Pro (15″) – current test mule; had thoughts of using it to replace the 12″ PowerBook but I like the PowerBook’s size better for taking it on the road.

Then the PCs:

  • Gateway – can’t remember model; it ran Windows 95, which was brand new at the time
  • Dell Dimension 944r? – I gave this to the local library; it runs XP so why not?
  • Dell Latitude (laptop) – my current test mule. But I think that if Parallels or Boot Camp work out well, I might get rid of it while it still has decent resale value.

Other Hardware

The other hardware list is long and frankly not very interesting.

The list includes the usual collection of monitors (including 2 of the ill-fated 17-in Apple displays). I didn’t replace a monitor when I got a new computer — the Dell Dimension, for example, used the Gateway’s monitor and I’m still using the 20″ Sony monitor, which I think I first connected to my G3 all those years ago, every day. (And yes, I am ready for something bigger now that my close eyesight is starting to fail.)

It also includes printers — five laser printers (four of which are still at work in my house — don’t ask) and a collection of junky dot matrix and later inkjet and “photo printing” printers. I’m sold on laser printers and won’t get conned into buying anything else unless a better technology comes along. Oddly enough, I do very little printing these days, since all of my manuscripts are now submitted electronically. I don’t see my work in print until the edits come back for review.

I’ve had at least 3 scanners, including a SCSI scanner that cost a whopping $1,000. I now use a junky little Canon scanner which is far better and far cheaper than that first one.

imageI’ve had to buy numerous AirPort products, including four base stations (two of which I still own) and one AirPort Express. (I got a second one as a gift from Apple for making several appearances at Apple Stores.) I also have two iSight cameras, one of which powers my WebCam.

Speaking of cameras, I’ve also had to buy digital cameras, starting with the QuickTake. I’ve had five of them over the years, each better than the one before it. (My current Canon PowerShot has just died after less than 2 years of life so I’ll probably have to get another one soon.) And digital video cameras — I’ve had three. Why do I need cameras? Have you ever read any of my Mac OS X books? I need to cover how to use Mac OS X with these devices.

Black iPodAnd that’s also why I have three iPods, starting with the original 5GB model and ending (so far) with a sleek little black video iPod.

In the weird department is the Newton Message Pad (call me a sucker; I deserve it) and Twentieth Anniversary Macintosh (which sits in my living room, providing stereo sound and a digital picture frame when hooked up to one of my iPods).

My husband just told me to mention the huge plastic storage bin of cables. That’s where I was able to pull out a vintage 1989 ADB mouse for my friend Jo. I had a bunch of SCSI cables in there, too, but after trying unsuccessfully to give them to an Apple store, I just tossed them into a trash can in the mall. (Those cables cost $25-$50 each when new!) The cable bin is also where you’ll find various microphones and speakers, Zip drives, Jaz drives, and the cartridges that go with them. It’s an antique computer peripheral bin and if anyone needs any of that kind of stuff, Comment below and let me know. Most of it can go for the cost of postage.

Do the Math

That’s about it for the hardware. Do some math. I’m willing to bet that I’ve spent well over $75,000 on computer equipment over the years. In fact, I bet it’s close to $100K. But this is the cost of doing what I do. It’s part of my business expenses.

And yes, I can write it off on my taxes, but I still have to pay for it. A write off is nothing more than a rebate for me. It reduces my total tax liability, but not by the amount I paid — just by my tax rate applied to the amount I paid. For example, if I paid $100 for a piece of hardware and am in a 30% tax bracket, I’m only getting $30 off on my taxes. So the item still cost me $70. It’s nice to be able to write this stuff off, but it doesn’t mean I get it for free.

I’m Not Complaining

Not really. It’s great to be able to work with state of the art hardware. Who could complain about that?

But it would be nice if I got to work with it for free. I don’t mind paying for the stuff that I want to keep and use daily — like my production machines, which I really work hard over the years. But the equipment that I need just to write a few pages of a book — like an iSight camera or the latest AirPort base station — is tough to cough up the dough for. And let’s face it: how many iPods does a person really need? (If your answer is zero, you’ve probably never had an iPod.)

AirPort Extreme Base StationRecently, Apple very graciously agreed to loan me the new AirPort base station so I could write about the new AirPort Disk feature in my Leopard book. I’m looking forward to getting it and giving it a try. But I’m also looking forward to sending it back when I’m finished and not having to see it on my American Express bill. The AirPort Disk feature looks good, but I simply don’t need it.

(When I get my next production machine in October — probably a 24″ iMac — the dual G5 will be wiped clean and set up as a file server, perhaps with an inexpensive 17″ flatscreen monitor attached. I envision it sitting in my living room near the Twentieth Anniversary Mac, displaying a constant slideshow of photos when guests are around. A true digital picture frame with 120 GB of storage space and an AirPort card ready to accept all the files I want to back up via Time Machine.)

Meanwhile, the big names — and you know who I’m talking about — get everything they want any time they want it for free. In fact, Apple and other hardware/software developers call them and offer it up! It’s the reason why many of these guys have come across as real Apple fanboys. How can you be objective when you know that the first negative thing you say in the pages of the New York Times or Wall Street Journal may stop the next phone call from Apple? And the whole time, these guys are pulling in the big bucks and can actually afford to buy any hardware they want.

Am I jealous? Bitter? What do you think?

But because I pay for it all, I can stay objective. While I really do like what Apple develops and sells, I’m not afraid to mention the shortcomings in a product. (For example, I still can’t figure out why people are buying Apple TVs. At least the Newton I bought was kind of cool.) I can’t ruin my chances of getting the latest gadget — iPhone, Apple TV, etc. — for free because I wouldn’t get it for free anyway.

The Point?

The point of all this is that writing computer how-to books can be a costly endeavor. But I think it’s worth it.


Some thoughts from a writer (and reader).

Earlier this month, I wrote a post that briefly touched upon my experience as an author finding my copyrighted books freely distributable on a pirate Web site. (Refer to “Copyright for Writers and Bloggers – Part I: Why Copyright is Important.”) The post generated some comments that made me think more about the electronic versions of my books that my publishers sell: eBooks.

About eBooks

An eBook is an electronic book. While some eBooks are published in electronic format only, others are published in print and then are followed up with eBook versions of the same book.

Sometimes both print and eBook versions of a book are put out by the same publisher. This is common with modern-day titles. But there are also a number of eBook publishers out there who take older titles that are still in copyright and make arrangements with the publisher or author to create and sell eBook versions. And, of course, anyone can take an out-of-copyright book, like the works of Mark Twain, Charles Dickens, Edgar Allan Poe — the list goes on and on — and publish them anyway they like: in print, electronically, or even tattooed on someone’s leg. Project Gutenberg came into existence by making out-of-copyright works available to the world and that’s what you’ll find among its thousands of titles.

eBooks are available in a wide variety of formats, from plain text to PDF to Windows Help Viewer format. They can include or exclude illustrations. They can contain hyperlinks to make it easy to move from one topic to another. They can be printable as a single document or by pages or sections.

My first involvement with eBooks was way back in the 1990s when I used a program called DocMaker on the Mac to create my monthly, freely distributable newsletter, Macintosh Tips & Tricks. I later moved to PDF format. 10 Quick Steps, one of my publishers, publishes all of its books as PDFs optimized for onscreen reading. I later published some of my own eBooks in the same format.

eBooks and Copyright

eBooks are usually sold with the same licensing used for software. One copy, one user. This is pretty basic stuff. Although I admit that I’ve never read an EULA for an eBook, I assume that if an buyer is finished with it and wants to give his/her only copy to someone else, he can. After all, that’s how books work. And, as someone who has legally transferred ownership of software by selling it (after removing the original from my computer), I’m pretty sure eBooks have a legal second hand market.

Unfortunately, due to their portable nature — pop them on a CD or compress them and send them in email or leave them on an FTP server for others to download — they are often the victim of piracy and copyright infringement. People put eBooks — whether they obtained them from legal means or not — on pirate Web sites, FTP servers, or other file sharing systems for free or paid download to anyone who wants them.

As this problem becomes more and more widespread, readers begin to think that there’s nothing wrong with downloading and sharing illegally distributed eBooks. They begin looking to illegal sources of eBooks rather than legal sources, hoping to save $10 or $15 or $20. They justify their participation in this illegal activity by saying that “knowledge should be free” or that the publisher makes enough money or that eBooks cost nothing to produce. And soon this affects the sale of both printed and electronically published books.

Who Suffers?

Are you an author concerned about illegal distribution of your eBooks? You may be interested in the new Authors Against Piracy group I’ve started to discuss the issue and share solutions. It’s a private group, so you’ll need an invitation to join. Contact me to introduce yourself. Be sure to identify your most recent published work; the group is open to published authors only.

The real victim of this is the author, who often makes less than a dollar for every book sold.

Most authors these days can’t afford to just write for a living. Some of them have regular day jobs. Others are consultants or speakers or programmers or some combination of those things.

About 95% of my net income comes from writing books and articles. My helicopter charter business, which is still in its infancy, eats up all the cash it brings in. (Helicopters are extremely costly to own and operate.) And between writing and flying, I simply don’t have time to do anything else to earn money.

So when I find my books being illegally distributed on pirate Web sites, I get angry. Can you blame me?

Is It Worth It?

In the comments for my “Copyright is Important” post, reader Nathanael Holt asked this question: “Do your digital sales warrant the increased risk posed by piracy?”

This is a really good question — one I had to go to my royalty statements to answer. And, after a quick glance at that most recent 60-page document, I’d have to say no.

For example, one of my recent titles sold more than 2,600 printed copies in the quarter ending March 31, 2007. That same title sold only 2 electronic “subscriptions.” Another title, which is older and which I have found online on pirate sites, had 9 copies of the PDF sold during the same quarter, earning me less than $15.

My conclusion from this: eBook versions of my books aren’t selling very well. And apparently the ones that get out there are going to pirate Web sites.

I’ve e-mailed my publisher’s royalty department to get lifetime figures for all of my in-print titles. I’m hoping the numbers they deliver will paint a more rosy picture. But I doubt it.

I’m an eBook Reader, Too

This is disappointing for me. You see, I’m an eBook reader.

A while back, I was looking for a book about .htaccess. That’s a normally invisible configuration file found on servers. I wanted to modify the .htaccess file for my Web site so it would do certain things for me.

This is an extremely technical topic and one I didn’t expect to find a book about. But I did: The Definitive Guide to Apache mod_rewrite by Rich Bowen. And after a bit of research, I learned that I could either buy the book from for $40 and wait a week to get it or buy it as an eBook in PDF format from the publisher’s Web site for $20 and download it immediately. I admit that the deciding factor was the length of the book: 160 pages. Since I like to be able to look at a computer-related book (rather than switch back and forth between a book and an application onscreen), I could print it for reference.

And that’s what I did: I downloaded the book as a DRM-protected PDF and sent it to my printer. Within an hour, I had the whole thing in a binder and was editing my .htaccess file to my heart’s content, with all kinds of notes jotted in the margins of my new reference book. (That’s another thing: I’m far more likely to mark up a printed eBook than a printed and bound traditionally-published book.)

I also read eBooks on my Treo (when I’m trapped somewhere with nothing to do).

The only reason I don’t buy and read more eBooks to read onscreen is because I think I spend enough time in front of a computer without using one to read, too.

What Does All this Mean?

Well, first I need some solid information from my publisher regarding lifetime eBook sales. Then I need to sit down with my editor (figuratively, of course — we never see each other in person) and decide whether eBook editions of my work are something we want to continue to publish. If we decide to go forward, we need to come up with a solution that will protect eBooks from piracy.

What Do You Think?

Have you ever bought an eBook? Why did you buy that version instead of a traditional print version? Did you like it? What do you think about eBooks in general: pricing, formats, licensing, etc?

Don’t keep it all to yourself! Use the Comments link or form to share your thoughts with me and other readers.

What’s In a Name?

Apparently, a lot.

I’ve been thinking it over for about six months now and have finally made a decision: I need a real name for my Web site/blog.

Maria Langer, The Official Web Site* and WebLog** is not cutting it, primarily because no one follows the asterisks to the footnotes in the footer, which say:

* Read with tongue planted firmly in cheek. (In other words, it’s a joke, folks. No, I’m not so full of myself that I think there are unofficial Maria Langer Web sites.)

** Don’t believe everything you read. (That’s my disclaimer, in case you find something inaccurate. It’s also for the folks who like to say that I’m making claims that aren’t true. Maybe I know that. Now my readers do, too.)

I think the name of my site is turning off people who don’t get it. And I don’t want them to get turned off by a name. I’d rather they get turned on or off by content.

Unfortunately, my imagination is completely tapped out and I can’t come up with any fresh, new, witty names for my site. This is what has taken me so long to make the name change decision. Obviously, if I already had a great new name, I’d just start using it.

Whatever name I do come up with must reflect the fact that the site is a mix of content, with everything from first person accounts of the things that go on in my life to illustrated how-to articles about using your computer or software. Visitors use Macs and Windows, so to include either operating system in the name just wouldn’t be right. Ditto for references to flying or Wickenburg or writing or any one specific topic I cover here. I need a name that’s more general.

I’ve got some ideas that might work, but I’d be interested in getting suggestions from the folks who have been following the site for a while. Use the Comments link or form or Contact Me with your suggestions.

I’d appreciate the help.