Tips on Retweeting from a Seasoned Twitterer

Enough is enough already.

I’ve been using Twitter since March 2007. Since then, I’ve tweeted more than 79,000 times, been verified, and accumulated a modest 3000+ followers. I’ve written extensively about Twitter and have even authored video courses for on the topic. So it’s safe to say that I know a little about Twitter.

I don’t follow many accounts. As of today, it’s only 288. I pick accounts to follow based on my interests and what those accounts tweet. Sometimes I’ll add an account and a few weeks later, realize it was a mistake and unfollow it. It’s nothing personal. I just need to focus on the things that matter to me.

Recently, I unfollowed three accounts that were simply retweeting far too many tweets. I realized that their retweets violated a handful of “rules” I’d come up with to manage my own Twitter activity and retweets. This morning, I set them down in a short Twitter thread.

For the record, I pretty much detest Twitter threads — that’s when a twitter user replies to his/her own tweets creating a connected string of them — especially if they’re longer than three or four tweets. So you can imagine how much I hated making one that was seven tweets long. In my opinion, if you can’t say something in 1000 characters, you need a blog. I have a blog so I’m going to lay the contents of my thread down here where it can be easily read and found by others.

Here’s the thread, expanded.

1/7 The Intro

I was trying to be kind with this tweet. I had recently unfollowed someone who would consistently retweet multiple subtweets in a thread, none of which made sense on their own. And the previous week, I’d unfollowed someone who retweeted every single tweet in a lengthy thread, thus repeating the entire thread in my timeline in reverse order. And there were countless other people who seemed to retweet just about everything they saw, no matter where it came from. Enough was enough. I had to speak up.

2/7 Don’t Echo Threads

The other day, someone I followed retweeted the first tweet of a thread I thought might be interesting. I clicked the tweet and read the thread — all 20+ tweets in it. When I was done, I returned to my timeline and continued scrolling up. I saw the second tweet in that thread — which I’d already read. And then the third, and fourth, and fifth. And I’ll be damned if every single tweet in the thread wasn’t retweeted right there in my timeline.

After I’d already read the thread.

Why would someone do that? Don’t they understand the way retweeting works? The way threads work? Maybe not. Hence, this piece of advice: Don’t retweet every single tweet in a thread. Just retweet the first one or the one or two that resonate with you.


3/7 Don’t Retweet without Context

The other day, I unfollowed someone who retweeted about a dozen subtweets with absolutely no indication of what they were all about.

Imagine this: You read a tweet, then click it to read some of its responses. As often happens, the responses branch off into various threads, some going off into weird and fun tangents. One of these subtweets strikes you as funny or interesting, given the context in which you’re reading it. But the tweet itself doesn’t include any hint of the context.

It’s like the punchline of a joke without hearing the joke.

Yes, it’s hilarious. And yes, you want to share it. But think a moment. If someone didn’t read the tweets leading up to it, would they get the joke? If the answer is no, don’t retweet it.

After all, do you walk around reciting joke punchlines without the joke leading up to it?

4/4 Don’t Hijack Tweets

This is a pet peeve of mine, mostly because of my feelings regarding content creation.

Twitter offers two ways to retweet:

  • Retweet without a comment.
  • Retweet with a comment.

When you retweet with a comment, Twitter lets you enter the full text of a tweet and append the tweet you are repeating to it. The tweet normally appears right below it.

Twitter offers this feature so you can add your own thoughts about the tweet to it while retweeting it in a way that preserves it. But what this also does is basically turn that tweet into a new tweet — your tweet — so when people reply, like, or retweet, they are retweeting your tweet. The interaction does not appear on the original tweet.

Hijacked Tweet
How many times have you seen something like this? A one-word comment or finger arrow pointing at a tweet? A “comment” that adds absolutely nothing to the tweet but effectively hijacks it so the retweeter gets all the likes, retweets, and possible new followers? (For the record, I deleted this example right after I made it.)

And, of course, abusers use this to, in effect, hijack popular tweets.

A very good friend of mine did this very often and it upset me to the point where I unfollowed her.

If you’re going to retweet with a comment, make a real comment. Something that adds to the discussion or points out a fallacy or points followers to more information at another source or tags someone you think should see it.

Keep in mind that all tweets that you retweet with a comment are retweeted to everyone who follows you, including people who already follow the original tweeter. So you’re repeating the tweet. What good is that if your comment doesn’t add to the discussion? It’s just more noise.

5/7 Don’t Retweet Unreliable Sources

This is a tough one. As my friend and fellow author Sandee pointed out, how do you know who is reliable and unreliable these days?

I wish there was an easy answer. I know who I believe — well-known and respected media organizations with good journalism staffs and responsible reporting that are neither far right nor far left. So yeah: I’ll believe (and retweet) the New York Times but not Fox News or Mother Jones. Ditto goes for verified Twitter accounts for employees of these organizations.

And yes, people reading this might not agree that the New York Times is a reliable source. Fine. Just don’t expect me to follow you. I certainly don’t expect you to follow me.

Use your brain, folks. Don’t believe everything put in front of you. Always consider the source. Don’t share something just because you wish it was true. Isn’t there enough misinformation out there?

That’s not to say that I won’t retweet something that’s funny, especially satire that’s obviously fake. We all need a laugh now and then. But if it’s something that people [with a brain] might think is true and it obviously isn’t, I won’t retweet it.

6/7 Don’t Ask for Retweets

There’s nothing that reminds me more of everything I hate about Facebook than including “Retweet if you think…” or “Please retweet” in your tweet. I don’t need you to tell me what to retweet. If something is worth retweeting — in my opinion — I will retweet it. If not, I won’t.

You telling me to retweet something makes it far less likely that I’ll retweet it. Why? Because I don’t want to look like a moron who needs instructions on what to share.

And when you retweet something that includes a retweet request, what do you think I think of you?

7/7 Twitter is an Echo Chamber

I follow only 288 accounts because, unlike so many other Twitter users, I try to read the tweets of all of those accounts. I’m not likely to follow the accounts of people who tweet and retweet a lot of content I don’t find interesting. Don’t take it personally. After all, why should you? Who am I?

I’m just someone who has been using Twitter for a long time to meet a particular need. The advice here is the advice likely already heeded by the people I’ll continue to follow.

Who knows? It might help you get — and keep — followers, too.

One Way to Do Twitter Wrong

Some people don’t get it.

Last night, before going to bed, I took a moment to check Twitter notifications. I found two tweets from someone I didn’t know who had mentioned me without actually tweeting to me.

I’m not going to embed them here because I don’t see any reason to give this idiot any additional attention. But he’s a perfect example of someone trying to use Twitter to move markets — when he only has 49 followers.

Here’s the first one:

Idiot Tweet

He was referring to a blog post I wrote years ago about Groupon. I think he’s trying to say, in his semi-literate way, that if I advertised on Groupon, I could fill otherwise empty seats on my aircraft with Groupon customers. Apparently, he thinks these people will appear just when I need them and be willing to sit around and wait until I do.

Of course, his theory doesn’t apply to my business because I only fly by appointment and I don’t have seats that are not paid for. So why would I be willing to discount flights by 75% — which is basically what Groupon requires* — thus taking a deep loss on every Groupon deal flight? That was the point of my blog post.

He then replied to that post to add this:

Idiot tweet 2

Not very bright? Well, at least I can string a sentence together, buddy.

My response was simple: “Fuck off.” I then responded to the first tweet by thanking him for the link and following it up with a simple “LOL.”

And that’s when I discovered just how dim this guy is.

He responded:

Idiot Tweet 4

Not personal? He said I wasn’t very bright. That isn’t personal? And does he honestly think being a Twitter user with 49 followers gives him any clout? Enough clout to get me to delete a 6-year old blog post with dozens of comments?

I responded “Is there something about “fuck off” that you don’t understand?” (Yes, I know. I can be a real bitch. But if you had any idea of the kind of trolling I’ve dealt with over the past few months on Twitter, you’d understand why I now have zero patience for idiots on Twitter.)

But it was his response to my tweet thanking him for the link that proved how really dim he is:

Idiot Tweet 3

He didn’t realize that by including a link to my blog post, he was actually sharing it in his Twitter stream. Giving it more exposure. Best of all, he’d done it with a #GRPN tag, increasing the exposure beyond his 49 followers. Anyone looking for the #GRPN tag — people actually interested in Groupon — could potentially see it.

And bash him? Why would I want to do that? If I wanted to bash him, I could do it here by simply embedding his tweets without redacting his identity. But I’m not. Instead, I’m ridiculing him while keeping his identity anonymous. Truth is, I feel sorry for him. He’s so amazingly clueless.

So, to sum up, this clown unwittingly shares my blog post about Groupon with a #GRPN stock tag, says I’m not very bright, and then offers to delete his tweet if I delete the post.

I went to his profile to take a look. It was full of Groupon company and stock related tweets. They guy is an investor — that’s clear. For some reason, he thinks he can use Twitter to influence the price of Groupon stock or get more people to sign on for their “deals.” He’s big on tags like #ecommerce, #investing, #socialmediamarketing, #stocktips, and, of course, #groupon. He could be a bot, but even bots aren’t that dumb.

So I blocked him. He’s still probably trying to figure that out.

* Do the math: Groupon wants a 50% discount “deal” and then keeps 50% of the discounted price. That leaves me with a total of 25% of the original price.

My Facebook “Boycott”

I might actually mean it this time.

How many times have I threatened to leave Facebook? How many times have I caved in and gone back? This time might stick.

Facebook LogoFor the record, I have never liked Facebook. Search this blog and you’ll find more than a few posts where I’ve bashed Facebook in one way or another. (Here’s an example from January.) While I will admit that it is a great place to reconnect with people from your past and keep in touch with people you know and like who might not live nearby, it has recently become a tool for the spread of misinformation, helping to divide our country — as if it needed any help. Even after unfollowing or unfriending or even blocking the folks with crazy ideas, there seems to be more arguments on update comments than anything else. It’s also depressing when you realize just how crazy some of your friends or even family members can be.

But what became the last straw back in February was when Mark Zuckerberg, Facebook’s founder and the guy who gets a healthy chunk of Facebook’s revenue, donated $120,000 to CPAC. CPAC, if you don’t know, is the Conservative Political Action Conference, an annual event where right-wing blowhards bash progressives and liberals for being…well, progressive and liberal. Normally I wouldn’t care much about this event, but this year it had made the news by proudly inviting Milo Yiannopoulos, a person who makes his living by publicly trolling people he doesn’t like on Twitter (until he was banned, anyway), Breitbart News (where he was a staff member), and elsewhere. Apparently there’s a lot of money in the trolling and hate speech business because an imprint of Simon & Schuster had signed a book deal with him for an advance of $250,000. I guess the folks at CPAC like the crap Milo was selling because they were welcoming him as a speaker, despite the fact that he’s gay (which I always thought conservatives had a problem with). I have no patience for trolls of any sort and I think that giving credibility to someone like Milo will only further the divide that is destroying our country.

The way I saw it, my participation on Facebook was generating the content and activity that Facebook uses to sell ads. In a way, part of that $120,000 donation made by Zuckerberg to CPAC was coming out of my pocket. I didn’t like that. So I posted a link to the Media Matters article I linked to above on my Timeline, informing my friends and followers that I was out of there. Then I logged off from everywhere I was logged in — there’s actually a link buried in Facebook settings to do that — deleted all the cookies in my browser so Facebook couldn’t follow me around anymore, and deleted the Facebook app from my mobile devices.

I suffered from withdrawal for about two days. Then I pretty much forgot about it. I did step up my Twitter use a bit. I’m enjoying the political activism there. One of my recent tweets to [so-called] President Trump went viral and was mentioned in a magazine article. That was kind of fun.

I’m in California now, helping out a friend with a few spray jobs he has and doing some recreational flying now that my helicopter is out of overhaul. (I’m going to Lake Berryessa today, hopefully to see its “Glory Hole.”) I’m also trying to set up a lunch date with my friend Shirley, who lives in the Sacramento area. She and I usually get in touch on Facebook — frankly, she’s one of the people I miss from Facebook — and I wanted to see if I’d missed a message from her. (I never used Facebook Messenger on don’t plan on starting.) So I logged in today.

No message from Shirley, but two messages from friends. One was a link to a neat airport home in Bisbee, where I’d recently visited with friends. The other was spam from a new “friend” who I’m starting to think is an idiot who needs to be unfriended. There were also 57 notifications that I looked at. I started to follow up on them, but grew bored and discouraged after just a few. Same old shit. Seriously. This person liked this. That person commented on that. These people liked that page. I realized, with a start, that I really didn’t care about the notifications. And when I found myself reading an update written by one of my friends, I realized that I could easily get sucked back in anyway. So I logged out.

I’m not going to try to convince anyone to stop using Facebook. I know it’s a waste of my time but it’s apparently not a waste of other people’s time. Besides: who am I to tell people how to spend their time, which is the most valuable thing they have?

But I’m so glad to be off Facebook and I really hope I can stay that way.

Oh, and in case you missed the news, Milo lost that CPAC speaking gig, book deal, and Breibart job.

Karma, baby. It rocks.