On Becoming a "Power Blogger"

I define a new [to me] phrase.

Yesterday, I was one of four guest panelists on the WordCast podcast. The topic was blog productivity — tips and tricks for blogging more efficiently — and a phrase I’d never heard before came up in the discussion: power blogger.

Let me take a few steps back before I move forward. Although I’ve written extensively about blogging from the blogger point of view and I’ve also co-authored and authored various WordPress training materials (books and videos), I’m not someone who keeps up-to-date with the world of blogging. I don’t know the buzzwords or phrases, I don’t follow the hot trends. I just obtain the tools, use them the way they work for me, and try to publish new blog posts regularly. Along the way, I provide a sprinkling of advice for bloggers in my own blog posts.

So the phrase power blogger was brand new to me.

And meaningless.

When the question, “What advice can you give to people who want to become power bloggers?” came up, I felt a tingling of stage fright. Surely I’d sound like an idiot if I admitted I had no idea what the phrase meant.

Fortunately, another panelist spoke up. I listened carefully to glean meaning from his response. And what I learned was that he — and the others — considered the quantity of blog posts a major component of power blogging. By their definition — at least one post a day — I was a power blogger!

I sure don’t feel like one.

When it was my turn to speak, I proposed my own definition of power blogger. I don’t remember the exact words, but it went something like this:

The number of blog posts a blogger publishes should have nothing to do with whether he’s a power blogger. Instead, it should be the influence the blogger has over his readership and beyond. What’s important is whether a blog post makes a difference in the reader’s life. Does it teach? Make the reader think? Influence his decisions? If a blogger can consistently do any of that, he’s a power blogger.

I recall comparing Twitter — which is, after all, “microblogging” — to blogging. Someone can tweet dozens of times a day, but if there isn’t any value in what he’s tweeting, what good is it? There are plenty of bloggers out there simply rehashing the same material, over and over, without adding anything new to the mix. They might post five or ten times a day. But if it isn’t worth reading, how can you consider them power bloggers?

And I guess that’s the advice I want to share in this post: If you’re serious about blogging, don’t go for quantity. Go for quality.

Make a difference with what you post.

3 thoughts on “On Becoming a "Power Blogger"

  1. In total agreement with your definition. You already know of the enrichment your site brings into my life due to my uninhibited ‘gushing.’ The link to Philip Bloom’s videos alone provided me with an enthralling Monday morning. Just to say “Thank You” seems inadequate and I can only hope you’ll keep up the good work.

    • Joan: It’s probably your “gushing” — and the occasional gushing of others — that encourages me to keep blogging. The way I see it, if I can make one person smile or think or learn something every day, I’ve done the world a service. Getting great feedback from folks like you helps motivate me to keep trying, despite the negative feedback certain posts or topics seems to generate.


  2. Well, thank you for the definition. I had no idea I was a power blogger although my blog has substantial traffic. I do post content daily and it is all original. I do also teach and instruct in how to handle the difficulties of life.

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