Web Site vs. Blog

What’s the Difference?

Today I got a phone call from our local newspaper’s “business advocate” — the guy who writes stories about business. He was researching an article about blogging and figured that I was the most active blogger — if not the only blogger — in town, so I might be able to to provide some information about it. He wasn’t aware that I’d co-authored a book about WordPress blogging software (WordPress 2: Visual QuickStart Guide) in 2006 and he probably wasn’t aware that I wrote Putting Your Small Business on the Web back in 2000. He probably also doesn’t know that I’ve written four books about Web authoring software (various versions of PageMill, now defunct) and that I’ve been building and managing Web sites since 1994 (although I’m not crazy enough to do it for a living).

We stumbled a bit in our conversation. He referred to my Web site, wickenburg-az.com, as a blog. (The site has been around since 1999, predating the blogging phenomena by at least 3 to 4 years.) I responded that it wasn’t a blog, that it was a Web site built with blogging software. And then he asked me what the difference was.

I had to think about it. What is the difference between a Web site and a blog?

They’re very much alike.

Let’s take a look at the similarities.

  • Web sites and blogs are both published on the Web and can be read with any Web browser. This gives them the same basic look and feel and similar user experiences. Web sites built with blogging software can look and feel just like a blog, even if that’s not what they are intended to be.
  • They depend on good, useful content. Web site visitors and blog readers come to read content. If the content is good and meets their needs, they’ll be back for more. If the content sucks, they won’t.

But they are different.

Of course, I needed to explain how they were different — not how they were the same. The response I came up with centered around the purpose of visitors coming to to the site, but there are more differences.

  • Web site visitors come to a site to look for specific information. That information does not need to be new. It just needs to be what the visitor is looking for. For example, I visit the HP Web site when I need a new driver for one of my printers. I know it’ll be there and I don’t care if it’s been there for five years. People visit wickenburg-az.com to get basic information about Wickenburg: what it’s like, what to do there, etc. But blog readers visit or subscribe to blogs to get fresh information or insight on topics that are important to them. I read ProBlogger, for example, because it has timely articles that can help me understand how to be a better blogger. People visit aneclecticmind.com to read articles like this one about blogging, or other articles about flying, or even other articles about what it’s like to live in a place like Wickenburg — all from my point of view.
  • Blogs tend to be more opinion-based than Web sites. Sure, HP is going to tell you on their Web site that their printers are the best, but what would you expect? On my blog, I’ll tell you what I think about my HP printer and compare it to other printers I might own or have experience with. I’ll also tell you what I think of Apple Geniuses or local restaurants or life revolving around the Internet. (Although some locals might find this hard to believe, I keep most of my negative opinions of Wickenburg out of wickenburg-az.com. Most.) The opinion aspect makes blogs more personal than a Web site.
  • Blogs rely on fresh content. It’s commonly accepted that a blogger should post at least 3 to 5 new entries a week. Web sites, on the other hand, are more static and don’t require as much updating. Their visitors don’t expect it, either.

Does it matter?

Who knows? But it’s made me think about blogging a bit more than usual lately. And I’m sure it will lead to a few more articles here about what makes a blog a blog in the near future.

10 thoughts on “Web Site vs. Blog

  1. Interesting take. Here is the one thing that causes me to think that more organizations should blog: Search.

    that thing you mentioned at the bottom of the post..fresh content, frequent content that includes the keywords that people are using to find what they are looking for.

    You show up towards the top of the Google page because of the bloglike nature of your site. You can call it a blog or you can call it a website, but the structure and the way you manage it is what makes it win on the search engines.

    Anyone with a website should copy what you are doing.

  2. Thanks for the nice comment. Oddly enough, the article I just posted a few minutes ago talks a little about my blogging theories.

    For the record, I don’t do anything special to rank highly in Google. I think it’s dumb luck. I don’t even bother with Technorati tags anymore.

    Your comment suggests that you think blogs rank better in search engines than regular sites. Is that true? I’d like to read more about that if you have any references you’d like to share.

    Thanks again for the comment.

  3. Can someone please email me to let me know the difference between a blog and a forum? I am building my first website and this is crucial info for me. Thank you, Marcos

    • A blog is a listing of short articles or posts, usually presented chronologically in reverse sort order, with the most recent entry on the first page. Posts are usually also either categorized, tagged, or both. A blog can be authored by one or more people who have the authority to post to the blog. A forum is a collection of usually very short comments, questions, or articles that are authored by forum members to discuss topics or answer questions. Blogs are more one sided, although commenting does allow reader input. Forums are basically reader-driven. Hope this helps.

      Don’t expect an e-mail response; your e-mail address does not appear on this blog to protect your privacy.

  4. Did you manage to get any information on why blogs rank better in search engines than regular sites? I’m in the process of deciding to do a traditional website or blog, so would like to know – every little helps!

    thanks in advance.

  5. blogs rank better than websites in search engines? I thought it would be exactly the same.

    If I create a blog with static content, wont it be equivalent to a website?

What do you think?