A brief book review.
I just got a copy of Publish and Prosper: Blogging for Your Business by DL Byron, Steve Broback. This 200-page book is a good beginners’ guide for business blogging that starts with the basics and expands from there. For example, some questions that are answered include:
- What is a blog?
- Why should you blog?
- Why shouldn’t you blog?
- What should the focus of your blog be?
- What does it take to start and maintain a blog?
- What features should your blog include?
- Should you include ads on your blog?
- How do you monitor your blog’s usage?
Keep in mind that the book isn’t written for the average blogger. It’s written for business bloggers — people who want to use a blog to promote or otherwise market their business, products, or services.
Oddly enough, the book reminds me of one of my old titles, Putting Your Small Business on the Web. (Although I’m providing a link here, I’m not suggesting that you buy the book; it’s horribly out of date and of little value at this point.) Both books take a very basic approach, explaining how a new technology (blogging in this book; the Web in my book) can benefit a business and how to get started. Both books appeal more to business people then tech-saavy people — in fact, if you have experience with the technology, you already know half the book’s content.
Overall, I think the book is a good read for any business person who isn’t already a blogger — or perhaps one who has just gotten started and isn’t quite sure of what he or she is doing. Although there are lots of tips between its covers for all bloggers, it’s the newbies that will get the most of this book.