Who Is Your Website Designed For?

Your visitors or your advertisers?

If I wake up before 6 AM and don’t have a morning appointment, my routine includes lounging in bed until 6 with my iPad, catching up on the social networks (Twitter and Facebook), Words with Friends games in progress, and perhaps email or RSS feeds. It’s a nice, leisurely way to start the day.

This morning, while browsing through Facebook statuses, I found a link that interested me. It was in the typical “Top Ten” (or in this case, Top 11) format and, from its description, it promised to be an interesting look back at a specific company’s products. I clicked the link and this is what happened:

  1. The page loaded with an ad overlaid on it. The ad was almost full-screen and there was no way to close it. I had to wait it out — about 10-15 seconds, during which time I didn’t tap anything for fear of being transported to another site.
  2. An ad-filled page appeared with a tiny introductory paragraph near the top and the first list item beneath it.

That was it. To see the other 10 items on the list, I’d have to view 10 more ad-filled pages.

Oh, and did I mention that some of those ads had blinking and flashing components designed to draw your attention away from any content you might have come to see? The kind of ads that make you want to shove your fist through your computer display?

Clearly, the site was designed to benefit its advertisers more than its readers. Since the site builders/owners obviously didn’t give a crap about visitors, I closed the browser window in frustration and went on with my life, making a mental note to avoid that site in the future.

Am I the only one who does this?

Am I the only one who cares more about my time than wading through ads and other clutter to find the content I came to a site for? The only one who gives up when she knows the browsing experience will be so full of frustration that it’s best to avoid it altogether? The only one who gets pissed off when its so damn obvious that the site owner cares more about maximizing ad space — and revenue, I assume — than building a solid base of regular visitors?

Does anyone actually click those freaking ads?

I admit it: I hate website ads so much that I installed ad blocker software on my laptops and desktop computer. I don’t usually see ads at all — which doesn’t really matter because I never click them. It’s only when I use my iPad to visit sites that I’m bombarded with this crap. Honestly: I don’t know how anyone can stand it.

And yes, I do realize that many sites exist solely to make a profit. And yes, I do realize that advertising is the usual way to monetize a site. But no, I can’t imagine trashing up a site so badly with ads that it drives potential visitors away.

Isn’t there a better solution? One that provides links to products and services that might actually be of interest to visitors? One that’s accessible and visible without flashing colors and animated graphics?

Who are these sites designed for, anyway?

A New Look

This site was long overdue for a facelift.

Last night, on impulse, I switched this site’s theme from a highly modified version of iNove to WordPress’s brand-new Twenty Eleven. Unless I’ve had an impulse to change it again since writing this, you’re probably looking at it right now.

The site was long overdue for the change. A while back, in an effort to show off more of my photos, I’d added a plugin to pull thumbnail images from my photo gallery and arrange them as clickable links in the header. I realized belatedly that this seriously slowed down the loading of the site. Some people even commented about it. Something had to be done.

There are several reasons it took so long to make the change:

  • I couldn’t find a theme I liked. Really. I have a terrible time imagining how I could modify a theme to meet my own needs.
  • Most themes I liked either looked too “bloggy” or too “magaziney.” I couldn’t find one in between that I could imagine changing.
  • I couldn’t find a theme that had built-in support for mobile devices.
  • I didn’t have the time to sit down and do the work necessary to make major modifications to a theme.
  • I actually liked the way my site looked with its current setup.

But after upgrading the site to WordPress 3.2, I noticed a brand new theme: Twenty Eleven. Like its predecessor, Twenty Ten, it had clean lines and a lot of built-in features. It also had the benefit of being created by the makers of WordPress, so I knew it would be compatible and show off WordPress features. Working with it would give me a good opportunity to dive into theme customization again. Even though I didn’t have time to play with it right away, there would be plenty of opportunities to tweak it over the coming weeks and months.

And if there’s something I really enjoy doing, it’s tweaking a WordPress theme to suit my needs.

So yesterday, I made the switch. And this morning, I dumped a few of my own images into the random header folder to personalize it enough for prime time.

I’ll be modifying it as time goes on. Would love to know what you think and am open to suggestions for changes. Use the comments link — well, “Reply” link right now; it’s on my list to change — to share your thoughts.

Just Say NO to Flash

Are you as frustrated as I am about Web sites relying on Flash?

I need to share a little rant here.

Flash LogoUntil recently, I never realized how many Web sites are built around Flash. I’m not talking about sites that include Flash animations here and there. I’m talking about sites completely contained in a Flash animation.

Like this monstrosity: http://www.stingraysushi.com/

Stingray Sushi is a restaurant. Its site includes a menu, which can only be viewed in that Flash animation.

Now I don’t know about you, but sometimes I look for a restaurant when I’m on the go. I’ll whip out my iPhone or iPad, open the Maps app, and search for restaurant. Or I’ll use the Safari browser to Google a specific restaurant. Either way, my goal is to see the Home page for the restaurant so I can learn more about it and the food it serves before I drive/walk over. To do that, I need to be able to see the Home page or, at least, a menu.

Unfortunately (or perhaps fortunately), I’ll never be able to see the Home page for Stingray Sushi on my iPhone or iPad.

Now you might want to blame Apple for this. After all, it’s Apple that decided that it won’t support Flash.

But I blame the Web developer. Apple mobile devices, including the iPhone and iPad, have been available for nearly four years. Apple is currently the fourth largest seller of mobile phones, with millions of iPhones out in the wild. Apple is also the top seller of tablet computers, with millions of iPads out in the wild. Developers who continue to base entire sites on Flash are basically thumbing their noses at iPhone/iPad users, telling them that they simply aren’t important enough to view the oh-so-valuable Flash content on their Web sites.

I have two words for these developers, and they’re not “thank you.”

So when I reach a site I can’t view on my device — whatever that device is — do you think I’ll visit that business?

Do you think that I’m interested in rewarding a business for the frustration their Flash-based site has generated by actually buying something there?

There are alternatives to Flash. Many alternatives. HTML 5 is one of them. But apparently, Web developers would rather lean on a crutch like Flash than move forward with new, more compatible technology.

Why does this continue to be an issue?

Just say no to Flash.

Helicopter Videos (and other Content) by Subscription

Making it easier to get the content you want.

One of the problems with this blog — at least as far as blogging experts are concerned — is that it covers too many topics. Blogging “experts” agree that to have a “successful” blog, it should concentrate on just one topic. That will attract people interested in that topic and keep them coming back for more, since it’s just what they want. A while back, I tried this by spinning off all the book support blog posts to a separate blog — Maria’s Guides — and leaving the rest behind here. I changed the name of this blog to An Eclectic Mind to help communicate the fact that there’s a lot of topics covered here. I refuse to spin off each major topic to its own blog — at least right now — because there’s so much overlap in the topics and because I simply can’t be bothered managing more than the 5 or so blogs I’m already dealing with. So this blog covers all kinds of things, from flying to photography to life in a tiny desert town to travel to politics to…well, you get the idea.

Finding Content with Categories and Tags

I’ve made content easier to find by embracing WordPress’s category and tag features. Categories are broad topics, tags are narrower ones. For example, you’ll find Flying as a category, but you’ll find helicopters, airplanes, airports, aviation, helicopter video, etc. as tags. The idea is that if you’re interested in flying but don’t give a hoot about helicopters, you can click the airplanes tag and zip right in to content that discusses airplanes. (Don’t expect much; I’m a helicopter pilot.) You can find all categories listed in the sidebar’s category list and all categories assigned to a post in the post’s footer. You can find the most popular 75 tags in the sidebar’s tag cloud and all tags assigned to a post in the post’s footer. All posts have at least one category; all recent posts have at least one tag.

(You can also use the Search box in the header to find content on the site, but even I don’t have very good luck with that. Too many results. This blog has nearly 2,000 posts and unless you’re looking for a topic with a very unusual word — for example, “cauliflower” — you’ll likely come up with more results than you’ll want to wade through.)

Which brings me to the real topic of this post — getting the content you want delivered right to you.

Using RSS to Subscribe to Categories or Tags

A friend of mine who is always sharing aviation photos and videos by e-mail recently discovered my “nosecam” helicopter videos. I create these by fixing a POV.1 video camera to the nose of my helicopter when I go flying. The resulting video can be tediously boring or extremely interesting or somewhere in between. I take the best videos, process them a bit, and put them on Viddler, a video sharing site. (And no, I really can’t explain why I don’t use YouTube. I should probably rethink this a bit if I want the videos to be seen by more people.) Once online, I usually create a blog post with the video embedded. Those are categorized Flying and tagged helicopter video.

Now WordPress has the incredible ability to generate an RSS feed based on any category or tag. The formula for creating the feed URL is very simple:

  • For a category on this site, http://www.aneclecticmind.com/category/category-name/feed/rss where category-name is the abbreviated name of the category. You can get the exact category name by looking in the address bar after clicking the category’s link in the sidebar. So the RSS feed for the Flying category would be: http://www.aneclecticmind.com/category/flying/feed/rss
  • For a tag on this site, http://www.aneclecticmind.com/tag/tag-name/feed/rss where tag-name is the abbreviated name of the tag. You can get the exact tag name by looking in the address bar after clicking the tag’s link in the sidebar. So the RSS feed for the helicopter video category would be: http://www.aneclecticmind.com/tag/helicopter-video/feed/rss

Of course, knowing in RSS feed URL is one thing, but using it is another. You’ll want to put this URL in your feed reader. If you don’t have one — or don’t even have a clue what I’m talking about — check out Google Reader. It’s a pretty popular feed reader that starts you off with a complete explanation, with video, about RSS feeds and how it works. Perhaps some of the more knowledgeable folks reading this post will share their favorite readers; I’m not big on feed readers and do all my feed reading from within Apple Mail.

Getting Helicopter Videos by E-Mail

Now back to my aviation video friend.

After looking at a bunch of my videos on Viddler, he e-mailed me and asked me to include him on my mailing list to be notified when new helicopter videos come out. Well, I don’t have a mailing list. I’m not one of those people who sees something cool on the Internet and e-mails it to half the people in my address book. In general, I don’t like to receive e-mails like that, so I certainly don’t like to send them.

But I realized that there were probably a few people who were interested in the videos, had no patience for RSS, and couldn’t be bothered manually checking this site periodically. So I whipped up a Feedburner subscription feed specifically for the helicopter video tag. Folks who want notification of the latest helicopter videos published on this site delivered directly to their e-mail in boxes can subscribe using one of the following methods:

Either way, you’ll be sending your e-mail address to Feedburner. Feedburner will send you a confirmation e-mail to assure that you really want to subscribe and this isn’t an attempt by someone else to add you to the list. You will get that e-mail message almost immediately. You MUST follow the instructions in the confirmation e-mail message to complete the subscription process. If you don’t, the subscription will not start. If you can’t find that e-mail message in your in-box, check your spam filter.

Once the subscription is activated, you’ll get an e-mail message only when there’s a new helicopter video on the site. That could be once a month or it could be three times in a week. I tend to release them in batches.

I use the Feedburner service because it’s good. It does not generate any spam. Your e-mail address is not shared with others. I know this because I also subscribe to several of my own feeds, just to make sure spam isn’t going out with the feed content. It’s also really easy to unsubscribe from; just click the link in the bottom of the e-mail message you get.

Getting All Content by E-Mail

You may have noticed an E-Mail Feed link at the top of the sidebar on this site. That’s for all site content. If you subscribe to site content using that link, you’ll get everything, including the helicopter videos. If you’re only interested in the helicopter videos, unsubscribe from that feed and subscribe to this one instead.

I hope this long story (as usual) gives you the information you need to subscribe to the content that interests you most here.

A New Look for 2009

Site redesign is just about complete.

As I blogged last week, I was on the verge of updating my blog to WordPress 2.7 and a new theme. Less than 24 hours passed before I did both. I really couldn’t wait.

The new theme is called iNove. (I’m not sure whether I should pronounce that eye-nove or in-nove. If anyone has a clue about that, please do let me know.) I found it while putting together the exercises for my upcoming Self-Hosting a WordPress 2.7 Blog Essential Training course for Lynda.com and I pretty much fell in love with its simplicity. But what I really liked was the inclusion of an “east” and “west” sidebar, which makes it possible to put categories and tags in two narrow columns, side by side. A tiny bit of CSS tweaking to widen one column while narrowing the other and a bit of WordPress hacking to change the maximum tag cloud font size, and it looked just the way I wanted it to.

For the first time as a WordPress user, I’m making a special effort to utilize widgets for most of my sidebar content. This is a huge change for me, since I normally hand-code all of my sidebars. The good thing about this is that it limits what I can put in a sidebar without installing more plugins. And let’s face it: my old design was simply too busy.

Comments? Observations? Use the comments link or form for this post to share your thoughts and suggestions.