On Social Media Addiction

I’ve known for a while; now what am I going to do about it?

The other day, one of my Facebook friends, Lynda Weinman, shared an article from the New York Times titled “Addicted to Distraction” by Tony Schwartz. It began with the following paragraph:

ONE evening early this summer, I opened a book and found myself reading the same paragraph over and over, a half dozen times before concluding that it was hopeless to continue. I simply couldn’t marshal the necessary focus.

The author had just described a condition I’d been suffering with for at least a year — the inability to stay focused on something for more than a short while.

The author of this piece blames his problem on being connected to the Internet all the time. In his case, the problem is primarily email, although, like me, he also finds himself compulsively Googling for answers to questions that pop up in conversation or or his mind. From there, he says it’s difficult to “resist surfing myself into a stupor.” Sound familiar?

My problem is not email. In fact, email is such a nuisance these days that I don’t even bother checking it every day. I figure that if something is important, I’ll get a phone call or text. Whether that’s true or not remains to be seen. But as I type this, my Inbox has 2215 messages, 92 of which are unread. Obviously, the best way to contact me is not by email.

So if email isn’t distracting me, what is? Social media, of course.

I’ve been active on social media since 2007, when I joined Twitter. I embraced Twitter and made many “virtual friends” there, many of whom have become real friends who I’ve met in the flesh and shared meals with. I follow a select group of people who tend to post interesting things that entertain or educate me. As someone who worked alone all day — I wrote for a living back then — I considered Twitter my “water cooler,” the place I went when I needed a break from my work and wanted social interaction.

Then came Facebook and LinkedIn and Google+. I grew to dislike all of them pretty quickly. Facebook was social networking for the masses, where people lazily shared image-based memes spread around by sites looking for clicks. So many of these people were real-world friends and it was disappointing to see that they didn’t have anything better — or even more personal — to share. On LinkedIn, I was approached more frequently by spammers trying to sell me goods or services than anyone interested in a mutually beneficial, friendly relationship. And Google+ never really got off the ground so I stopped using it pretty quickly. A visit to my account there shows I have more than 700 followers there and I still can’t understand why when there’s nothing in my account to follow.

Still, Facebook sucked me in and continues to do so on a daily basis. I think it’s the potential for conversation that attracts me. Again, I live and work alone and it’s a place for social interaction during my day. I’ve stopped following the folks who have nothing interesting to share, as well as the folks who share hate-filled political messages. What’s left is a handful of people I like, posting original content or links to interesting content elsewhere on the Web. Sure, there’s still a bunch of crap in my timeline every time I visit, but I’ve become pretty good at ignoring it.

This wouldn’t be so bad if I visited Twitter and Facebook occasionally, as I did when I first began using them. But I don’t. I’m on and off both services all day long. I start not long after waking, when I’m lying in bed waiting for the clock to tick to a more reasonable time to get up. (I wake up very early some mornings and would prefer staying in bed until at least 5 AM.) Then, if I have a tablet or my phone at breakfast, I check in some more. When I sit at my computer, I’m constantly checking in to see if anything is new and either commenting on someone else’s post or replying to comments on mine. At any idle moment, I’m more likely to reach for my phone to check social media than sit in quiet contemplation.

And then there’s the sharing. Any time I see something I think is interesting or funny, I take a picture of it and share it on Twitter or Facebook or both. And, while I’m sharing on Facebook, I usually check to see what’s new and spend time reading, commenting, and following links.

Both Twitter and Facebook have become tools for “surfing myself into a stupor.” Although I’m pretty good at resisting link bait — think headlines like “Shocking new photos reveal that Princess Charlotte is very cute” (Mashable) and “Adorable baby goat learns how to hop by copying its human friend” (Mashable), and “Soda-loving bear, ‘the dress’ among the weirdest stories of 2015 (USAToday) — I do enjoy (and learn from) reading articles about science, psychology, and history (to name a few). After all, that’s how I found the Times article that triggered this post. And a great article this morning titled “12 bad reasons for rejecting scientific studies” on a site I’d never heard of before, The Logic of Science. And countless other extremely informative, thoughtful pieces. So I do learn and grow from things I find in social media. That’s good, right?

Yes and no, but mostly no right now. I don’t need to be checking in all day long to reap the benefits of social media. I can limit my access to an hour or so a day. I can use my browser’s “read later” feature to accumulate articles to read when I’m not on social media. It’s not going to kill me to miss a friend’s update or a link to something of interest or value to me.

There’s only so much information I can squeeze into my head. As the author of the Times piece says,

Endless access to new information also easily overloads our working memory. When we reach cognitive overload, our ability to transfer learning to long-term memory significantly deteriorates. It’s as if our brain has become a full cup of water and anything more poured into it starts to spill out.

Some people will argue that this isn’t true. That your brain isn’t like a hard disk that can be filled up. But I definitely believe there’s at least some truth in this.

But it’s the distraction that bothers me most. The inability to just sit down and read a book or magazine without my mind wandering away to something else. Or feeling a need to share something I just thought of with friends. My inability to stay focused when I want or need to sit down and read or write.

Facebook Update
I was in the middle of writing this blog post when I stopped suddenly, went online, and posted this update. 27 minutes later, am I gratified to see that a stranger liked it? What does that mean?

This blog post is an excellent example. I’m only 2/3 finished with it and I’ve already left it several times to check Facebook. Although once was to get the link to the Logic of Science article above (which really is good), I did post comments and even send an update that has nothing to do with this blog post. (Yes, my mind wandered to my driveway and the scant amount of snow left on it by yesterday’s all-day flurry event.) Social media has become a tool for procrastination, more insidious than a television because it’s with me all the time.

Ironically, when I first started writing this blog post, I looked back through older posts for one I’d written about sharing image-based text memes on Facebook. I didn’t find that one because while I was looking I found one far more appropriate to share. Written in October 2007 — yes, eight years ago! — “Is Social Networking Sucking Your Life Away?” is a foreshadowing of what was to come. Clearly I realized way back then that social networking was a time suck. Back then, I couldn’t understand why or how others could let their time be wasted in such trivial pursuits. But now here I am, with the same problem I couldn’t understand.

Now I understand it.

Back in January 2015, I wrote a blog post titled “2015 Resolutions.” The very first one on my list was to “Fight the Social Media Addiction.” I realized then that I had a problem and even came up with a workable solution to fight it: place limits on social media time and updates. Did I do this? Maybe for a few weeks.

(The only one of those resolutions I kept was to stay out of Starbucks; it’s been almost a year without Starbucks and I’m quite pleased with myself.)

Clearly, I need to try harder.

I read the comments on the Facebook post where Lynda shared the link to the Times piece. One of Lynda’s friends said, “I was a better person and a better artist before the iPhone.” I added:

I was a better writer before Facebook.

He could have been describing me here. I struggle to read now. Can’t stay focused. Reread the same paragraphs over and over. Constantly checking social media and following links to articles I shouldn’t care about. I knew I had a problem last year when I tried to include a limit in my New Years resolutions. I lasted less than two weeks.

I’ll try again. This time, I’ll take social media off my phone. And I’ll put a post-it note on my computer with one question to remind me: “What are you doing?”

Thanks for sharing this. It was a good read — and a good reminder.

What are you doing?
Maybe this will help remind me to stay focused while I’m using my computer?

Are you addicted to social media? Think about it and beware of denial. The first step to fighting an addiction is to admitting that it’s real.

Read the Times article for yourself and see what you come away with.

So You Want to Be a Helicopter Pilot, Part 10: Network

Who you meet, how you meet them, and what they think of you can impact your flying career.

[Note: Hard to believe that nearly four years have gone by since I wrote most of this series, but I find that the older I get, the faster time flies. I’d planned on writing additional parts, but life got in the way. I’m ready to continue now and, with four years to think about it, I’m pretty sure I’ve got some good content to add.]

Networking is an important part of building any career, including flying helicopters. The people you meet can help — or hinder — your career advancement.

How Networking has Helped My Flying Career

I’ve been flying helicopters for about 15 years now and have accumulated a modest 3,200 hours of flight time, mostly in my R44 and the R22 I owned before it. I’ve been networking with other pilots, owners, and operators since I realized I wanted to build a career as a pilot and it has paid off.

It’s networking that got me an interview with Papillon at the Grand Canyon back in 2004. What I said at the interview got the job.

It’s networking that got me started as a cherry drying pilot back in 2008. I met a pilot doing this kind of work and when he needed a pilot, he remembered and called me.

It’s networking that got me started doing frost control work back in 2013. I spoke to another pilot doing that kind of work and asked him if he knew of any jobs. He gave me the phone number of an almond grower and gave me the information I needed to write a mutually beneficial contract with a new client.

It’s networking that gets me just about all of my new business. Other than maintaining a website for my business, I don’t advertise anymore. I get new clients through word-of-mouth. When I want to explore the possibility of a rides gig, I look through my address book for friends and acquaintances who might have the connections I need to get a toe in the door.

And it’s networking that makes it relatively easy to find new pilots to work with me for cherry drying. I start my search by asking around. I remember the pilots I like — and the ones who rubbed me the wrong way — and make offers — or ignore requests — accordingly.

How to Network

Networking is actually kind of easy. Just meet and talk to new people involved in the industry. Need some ideas to get started? Try these:

  • Get to know other pilots at your flight school or job. Don’t be shy. Socialize. The guy you see in the pilot lounge at your flight school today might be someone working at the Gulf when you’re looking for work — and give you the contact you need to get an interview there. The CFI leaving to work at Papillon next week could be the chief pilot at a charter operation in a few years.
  • Join a helicopter organization. HAI and Whirly Girls comes to mind — although I admit that I don’t belong to either one of them for reasons I’d rather address in a separate blog post. These organizations are full of helicopter pilots and others in helicopter-related jobs. You can meet other members at events.
  • Attend helicopter aviation conferences and seminars. HeliExpo is an obvious suggestion, but other helicopter organizations and publications (such as Vertical Magazine) also sponsor events. And don’t forget the FAA! The Wings program occasionally has lectures for helicopter pilots; try attending one.
  • Aircrane
    I’ve had the pleasure of chatting with the pilot of one of these. Don’t you think it might be interesting to learn more about his work?

    Attend helicopter-related events. I’m thinking of helicopter fly-ins and other airport events. Although relatively rare, they do exist and they’re often full of helicopter pilots who are friendly and enthusiastic. I can think of three pilots I’m still very good friends with who I met at a helicopter event at Falcon Field Airport in Mesa, AZ years ago. One of them has worked for me drying cherries here in Washington.

  • Visit pilots at work. Years ago, on a road trip in Idaho, I passed a field filled with helicopters — a fire base. A Boeing Vertol 107 was parked there and I, a new pilot at the time, wanted to see it close up. I drove into the base, parked, and tracked down the pilot. Because he wasn’t busy, he very graciously took me aboard his ship, showed me how the snorkel pump worked, and let me sit in the co-pilot seat while he sat next to me and explained the mind-boggling array of switches, circuit breakers, and gauges. Although my goal that day was not to network with other pilots, I could easily have done so — there were a dozen or so waiting around for a fire call. Of course, if the base had been active, I would have stayed away. But there’s no reason you can’t visit pilots on duty but not actively working. Think of EMT and ENG bases, too. Often, the pilot is just sitting around, waiting for a call and wouldn’t mind a visitor. Just make sure you’re welcome before you barge in.

The Role of Social Networking

Social networking takes all kinds of networking to a new level. You can network 24/7 with pilots all over the world through Twitter, Facebook, LinkedIn, and online forums. Helicopter-specific groups on Facebook, for example, is a good way to share stories, photos, and questions with other pilots.

I’ve met more than a few helicopter pilots on Twitter and Facebook; while my social networking hasn’t advanced my career — or theirs — yet, who’s to say it won’t? In the meantime, I’ve gotten a ton of solid advice from pilots with far more experience than I’ll ever have. That, and the real-life friendship with some of these people, is worth the time and effort I put into online social networking.

Don’t Be a Dick

But be careful! Your activities — both online and in the real world — can come back to haunt you. It all depends on how you approach networking, how you treat your fellow pilots, and what your attitude is or seems to be.

I blogged about a pilot who proved what an inconsiderate and dangerous asshole he could be back in 2009. I’d flown into Sedona, AZ with my brother and his wife and a helicopter pilot didn’t like where I parked. He retaliated by hover-taxiing right past my family, within 15 feet of where they were standing, when he had several other safer departure routes. I reported his action to the airport management. When I reported him to my POI at the Scottsdale FSDO, I was told that he’d caught by an Inspector being rude to the receptionist. The Inspector had attempted an attitude adjustment, but I doubt he got anywhere with this particular jerk.

As regular readers of my blog know, I absolutely abhor online forums. The reason: every single discussion turns into a nasty exchange of inane comments, normally prompted by the comments of a troll who has to prove how smart he is by saying something that gets under the skin of someone else. The replies are fired out fast and furiously and inevitably turn mean. Why people put up with that crap is beyond me. I seldom find any content worth reading in an online forum. But that’s likely because I lack the patience necessary to wade through the bullshit for the gems hiding underneath. Unlike the trolls that haunt these forums, I have a life.

I remember the names of the assholes I meet in this industry. I remember the trolls in the forums, too. And I have a lot of friends in the industry. And we talk.

And what we share affects hiring decisions. Just saying.

I wrote a bit more about attitude in Part 5 of this series.

Networking Works — But It Can’t Work Miracles

I’ve had a good amount of success with networking to further my career, but I have to admit that career advancement isn’t the main reason I network with other pilots. I’m a relatively friendly person and I really like talking to people with similar interests. I’m also interested in learning new things from people who know, through experience, things I don’t know. I guess you can say I’m a natural at networking.

But I do admit that I’m frustrated annoyed by people who contact me directly, by email or phone or even blog comments, obviously trying to use me as an “in” for a job. News flash: contacting a stranger to ask for a favor is not a good networking strategy. I admit that I’m more likely to delete these incoming emails than answer them. Maybe it’s because I’m getting curmudgeony in my old age.

You can’t expect networking to work miracles, especially if you use a heavy handed approach. Just because you had a nice conversation with the Chief Pilot of a charter company while the two of you waited out a thunderstorm in the pilot lounge of an FBO doesn’t mean he’s going to hire you for the next position that opens. Especially if you come across as someone who’s only talking to him because you think that job offer is possible.

But if you make networking a natural part of your professional life, things will happen — normally, when you least expect it.

Construction: Deck Overview Video

A Periscope video captured and shared.

On May 20, 2014, I began blogging about the construction of my new home in Malaga, WA. You can read all of these posts — and see the time-lapse and walkthrough movies that go with many them — by clicking the new home construction tag.

I’ve been experimenting a bit with Periscope lately. That’s a Twitter-owned app that makes it possible to do live video broadcasts. Although the vast majority of what’s on there is utter crap, there are a few accounts with live broadcasts of very interesting material. (My personal favorite is the Department of Interior (@Interior), which seems to have embraced Periscope as a way to show off our national parks and monuments.) Like Twitter, it’s all about who you follow.

Deck Construction
My front deck is just about done.

While I don’t think my broadcasts are so interesting, they are a way for me to share what’s going on in my life with folks who might be interested — and to answer questions that they type in while the broadcast is going on.

Although Periscope only saves broadcasts for 24 hours, the video I record is also saved on my phone and can be copied to my computer. From there, it can be edited and shared to non-Periscope users. That’s what the following video is.

In this video, I offer a narrated overview of the work I’m doing on my deck. The front deck, which measures 10 x 30, is just about done; I still haven’t started the side deck, which is 6 x 48. I haven’t done the railings yet, but hope to get them started this weekend. In the video, I discuss the materials and tools I’m using and why I made some of the decisions I made. The wind machines in nearby orchards were going while I recorded and you can hear them in the background sounding a lot louder than they really do.

The only drawback I see to recording in Periscope and then sharing is that Periscope seems to severely limit the resolution of what it records. As a result, any Periscope video I share on my blog is at only 240 pixel resolution which, quite frankly, sucks.

2015 Resolutions

A very ambitious list.

I’ve been slipping — and it’s got to stop. So I’ve decided to set up and stick to some New Year’s Resolutions.

1. Fight the Social Media Addiction

I spend entirely too much time on social media sites like Facebook and Twitter. Actually, if you spend more than 30 minutes a day on social media — and aren’t being paid to do it as part of your job — you probably spend too much time, too.

Think about it. Yes, you enjoy it. It’s a nice, convenient social experience. But it’s also a timesuck. And the time you spend online looking at cat photos and clicking like buttons is time you could be spending doing other more rewarding things like engaging in personal interactions with family and real (not virtual) friends, working on projects that enrich your life (or bank account), and getting some fresh air and/or exercise. These are all things I want to spend my time doing. I don’t want to sit in front of the computer after breakfast, tune into Facebook, and look up two hours later to discover that half my morning is gone and nothing constructive has been done.

So I’m placing a limit on social networking:

Less FacebookFacebook:

  • No checking in between 8 AM and 8 PM. “Checking in” refers to logging on for the purpose of reading new updates on my newsfeed and checking and responding to comments on my or other people’s updates.
  • Maximum of 3 updates per day, including updates of photos or links but excluding updates automatically generated when I post to my blog. These can be done at any time.
  • No likes. (I actually began doing this a few months ago and I find it very rewarding, mostly because it prompts me to share more meaningful commentary when I like something.)

Twitter:

  • No checking in between 8 AM and 8 PM. “Checking in” refers to logging on for the purpose of reading new tweets, checking and responding to notifications on my account, and adding or removing followers.
  • Maximum of 12 tweets per day, including photos, links, tweets automatically generated when I post to my blog, and retweets but excluding scheduled tweets. These can be done at any time.

LinkedIn:

Stop using it. Period. This should be pretty easy since I only check in once every month or so and always leave with a bad taste in my mouth.

Google+:

Really? People still use this?

I know this sounds silly or even kind of extreme — almost like a mom setting parental controls for her kid — but I have identified a problem and I have decided to tackle it by setting limitations. Let’s see how I do.

2. Watch Less TV.

I think I watch an awful lot of TV, especially when you consider that I (1) don’t have cable or satellite TV, (2) only get 4 live channels, and (3) rely mostly on Netflix, Hulu+, and other Roku-available content for options. Again, I think this has to do with the long winter nights — I certainly didn’t watch much TV when the sun was setting after 8 PM.

What’s reasonable? I think 5 hours a week is reasonable. That’s less than an hour a day. That might seem a bit low, but when you consider that I’m out with friends a few evenings a week, it should be pretty easy to maintain.

Read a BookAnd there is this added cheat: a movie — no matter what length it is — counts as just an hour. But, at the same time, an “hour-long” TV episode watched without commercials, which is really only about 44 minutes long, would also count as an hour. I’ll need a scorecard to keep track. It should be interesting to see how I do.

What will I do instead? That’s easy: read.

3. Lose 15 Pounds

MeasureYes, I need to lose weight again. Doesn’t everyone?

Back in 2012, I lost 45 pounds and went from a size 14/16 to a size 6/8. Since then, my weight has crept up a bit, although I’m still able to (barely) fit into all of my new clothes. Time to nip that in the bud and go back to my goal weight. Remember, I burned the bridge to fat town back in 2012.

I’m not very worried about achieving this. I’m going to use the same diet I used in 2012 to lose 45 pounds in 4 months. I expect to get back to my goal weight within 2 months but will likely stay on the diet for an additional month for the added benefits it offers — mostly appetite reduction. That’s what made it possible to keep the weight off as long as I did.

In my defense, since the last 10 pounds came on very quickly — over the past two months — I suspect it has a lot to do with my reduced activity level. Winter means short, cold days here in the Wenatchee area. Unless I’m out doing something that keeps me busy and warm — like skiing or snowshoeing — I’m not likely to be outside. And there isn’t much exercise indoors — although climbing scaffolding can be pretty exhausting after a while. This is my best argument for going south for the winter and I may do it next year. (Yeah, I’m a snowbird for health reasons. That’s the ticket!)

Oh, and if you’re one of those people who think “big is beautiful” and that being thin is something that society forces upon us to make us feel bad about our bodies, wake up and smell the deep fried Oreo you’re about to shove in your pie hole. I never said I wanted to be thin. I’ve said (elsewhere in this blog) that I wanted to remain a healthy weight for the rest of my life. The added benefit is the ability to look good in clothes, have lots of energy, and feel better about myself. Don’t be an idiot. If you’re more than 10% over what’s a healthy weight for your height, you owe it to yourself and your family to shed those extra pounds. Trust me: you will be glad you did.

4. Write More

Writing PadOne of the things social media time has stolen from me is writing time. Instead of sitting down to write a blog post or an article for a magazine or even a chapter of a book, I spend that time on Facebook or Twitter or even (sometimes) LinkedIn. Or surfing the web. This are mostly unrewarding, unfulfilling activities. I get so much more satisfaction out of completing a blog post or article — especially when there’s a paycheck for the article.

I want to blog more often — at least four times a week. Blogging is something that makes me feel good. I wish I could explain it. I think it’s because I’m documenting the things I’m doing, thinking, and feeling. Creating an archive of these things.

I’ve been blogging for 11 years now and am very proud of that fact. I’m also thrilled that I can go back and read about the things that interested me so long ago. Why wouldn’t I want to do this?

I also want to explore new markets for paid article work. I have opportunities and when I can focus I can write and submit work I can be paid for. Why aren’t I doing more of this?

And I definitely need to complete a few work-in-progress books that I’ve started. And turn some of my blog posts into ebooks I can earn a few dollars on.

And I sure wouldn’t mind reopening some of the fiction work I began 20 or 30 years ago — work that was once so much a part of my life that I’d think about it in bed to help me drift off to sleep. Time to bring all that back into my life.

5. Just Say No to Starbucks

Say No to StarbucksWhy do I go in there? The coffee isn’t even that good!

I live in Washington, for Peet’s sake (pun intended), a place where there are coffee shops on nearly every corner and more drive-through coffee stands than gas stations. Why am I going into Starbucks, a place where saying “medium” instead of “grande” can earn you a snicker from the order taker?

Chocolate Covered Graham CrackersAnd don’t say it’s the dark chocolate covered graham crackers. Although it could be.

I guess I just don’t like the idea of supporting a global corporation with mediocre products when I could be supporting small, local coffee shops with slightly less mediocre products.

What I really should do is stop drinking coffee in the middle of the day.

This will be easy to do once I set my mind to it. I just have to not crave coffee when I walk into the Fred Meyer or Safeway supermarkets.

Scorecard

Because I’m so anal, I’ll keep a scorecard to see how I do. I’ll try to report back with success — or failure — at year’s end.

Wish me luck!

And why not share a few of your resolutions for 2015? Use the comments link or form for this post.

Twitter vs. Facebook: Ferguson Edition

It’s exactly what others predicted and I expected.

Last night, I was relaxing with a glass of wine, watching Lara Croft: Tomb Raider on my big TV, when I happened to check Twitter to see what was new. The Grand Jury had just handed down its decision in the Michael Brown case: They were not going to indict Darren Wilson, the police officer who shot him. There would be no trial, no punishment for the man who shot and killed an unarmed teenager.

On Twitter

The first Ferguson-related tweet I saw last night.

The first inkling I had of this came in a retweet made by a friend that was timestamped 8:06 PM (Pacific).

I already knew deep down inside what the Jury’s verdict would be. I think we all did when we saw how Ferguson was preparing before releasing the news.

I scrolled backwards through my Twitter timeline and saw dozens of tweets, many of them with photos of the rioting going on in Ferguson: looting, burning cars — including police cars and businesses, tear gas smoke, national guard deployments. The situation in Ferguson had gone to hell quickly, fueled by anger and frustration. In other cities — Washington DC, New York, Seattle, Oakland — protesters were gathering. Journalists out in the crowds reported dealing with close calls, injuries, and thefts. Meanwhile, bits and pieces of the documents related to the case appeared in tweets with commentary. The President’s speech, which I also missed, was quoted a handful of times.

I only follow 193 Twitter accounts — many of which are product-related or not very active — and my timeline was packed with a never-ending stream of #Ferguson tweets, many of which were retweeted by NPR News. When I scrolled back to the most recent tweets, each time I refreshed another few tweets about Ferguson would appear. Intermingled with those were non-related tweets; more on that in a moment.

I turned off Lara Croft (who was enjoying a luxuriant bath after successfully destroying a robot in her own home) and tried to pick up “antenna TV.” No joy. (Note to self: get a decent antenna for the TV.)

On Facebook

I went to Facebook. It was like stepping into another world. Only one of my Facebook friends — a woman who lives in St. Louis — was posting updates related to Ferguson. The same updates appeared in her Twitter stream on my Timeline. On Facebook, however, she was the only voice talking about Ferguson among a stream of people sharing cat videos and blown out HDR photos and lists of Top 10 Spelling Peeves and links to link bait content.

Were these two social networks operating on the same planet?

Content Filtering

This tweet appeared in the NPR article; it summarizes exactly what I observed last night.

The difference between Twitter and Facebook feeds did not really surprise me. Only hours before, I’d shared a link (on Facebook, ironically) to an NPR article titled “Silicon Valley’s Power Over The Free Press: Why It Matters.” The article discussed how the media has lost control of distribution by allowing social networks to fill a void they left by initially ignoring social media as a distribution method. The danger to the public is that social networks have the power to control what you see in your social network. Nowhere is that more apparent than when comparing Twitter, which doesn’t (currently) filter timelines, and Facebook, which does.

From the article:

Algorithms and protocols that run social platforms affect discourse, and the engineers behind those protocols don’t have to think about journalism or democratic responsibility in how news is created and disseminated.

A prime example of this is the first nights of the protests in Ferguson, Mo. If you were on Twitter, you saw an endless stream of protest photos and links. If you were on Facebook, you saw nearly nothing. All because engineers decide what news you see.

We already know that Facebook has manipulated our timelines in an experiment about emotions. Clearly, they’re also manipulating our timelines to filter news about specific topics. Does anyone actually think this is a good idea?

Back to Twitter

This tweet promoting Wenatchee appeared in the middle of a long string of tweets about burning cars, vandalism, and an injured journalist. The first word I think of when I see this tweet in that context: uncaring.

One of the things I noticed — and I have to admit that it bothered me — was that among all the horrific news and photos coming out of Ferguson there were cheerful tweets — many of them “promoted” (i.e., ads) — pushing products or websites or Twitter accounts. They revealed social media marketing efforts for what they are: a completely detached, automated scheduling of advertisements aimed at whoever follows the Twitter account.

I wasn’t the only person to notice the problem with scheduled tweets.

I wasn’t the only person to notice this. One of my friends retweeted a comment by another observant Twitter user who advised social media workers to check scheduled tweets. Did any of them do so? Who knows.

A U.K. Twitter user doesn’t think too highly of what’s going on here.

I fell asleep a while later, but woke up around 1 AM (as I sometimes do) and decided to check in on the Ferguson situation on Twitter, which seemed to be my best source. I think it was 3 AM back there and things were settling down. Many of the protesters had gone home. The U.K. was awake — I follow several people who live over there — tweeting about U.K. things. The few tweets about what was going on over here were not complementary. The world apparently sees the U.S. as a hotbed of racism.

Racism
Jim Henson is probably rolling in his grave.

And maybe it is. This morning, I was horrified to find an update, 10 hours old, with the image here at the top of my Facebook newsfeed. There were 11 likes. Needless to say, I don’t follow the updates of the person who posted it anymore — and am actually ashamed that he’s one of my real-life friends.