Online Advertising Blues

Or how to lose half a day in front of a computer.

I am the owner of a small business, Flying M Air, LLC. I do just about everything for the company except maintain the aircraft: schedule flights, preflight the aircraft, fly, take payment from passengers, manage the drug testing program, work with the FAA, meet with clients, negotiate contracts, arrange for special events, hire contract workers, record transactions, handle invoicing and receivables, pay bills, create print marketing materials like business cards and rack cards, etc. I also handle the online presence for the company, including the company website, Facebook, and Twitter.

(You might wonder how I have the skills to do all this stuff. The truth is, I have a BBA in Accounting and lots of business training from college. I also wrote books about computers for 20+ years, including several about building websites and using Twitter. Sadly I never studied helicopter repair.)

Today, I lost half a day to marketing and related online chores that were mind-bogglingly time consuming.

You see, I scheduled an event with a local resort, Cave B Estate Winery & Resort in Quincy, WA. Cave B is one of the destinations I take people on winery tours, although I admit I don’t go there very often. For the same price, folks can go to Tsillan Cellars in Chelan, which they seem to prefer. Cave B has a better restaurant and a more interesting atmosphere in a beautiful place. Tsillan Cellars is also in a beautiful place, but it’s a bit touristy for my taste. I actually don’t care which one I fly to since I can’t drink wine at either one. I just like to fly people to wineries.

But the new manager at Cave B Resort is very eager to get the helicopter onsite as an interesting activity for guests. So we set up a 6-hour event there for Saturday, July 2. I’d land in the field as I usually do and offer 15-minute helicopter tours of the area for $75/person. While that might seem kind of steep, it’s pretty much in line with my usual rates. Besides, the folks who stay at Cave B aren’t exactly cheapskates. (I just looked into booking a room for my upcoming birthday and decided that it was a bit too rich for my blood, at least this year. I think I’ll settle for a spa day.)

Setting up this event required me to complete a bunch of tasks on my computer:

  • Tour Flyer
    I threw together this flyer based on a template in Microsoft Word.

    Create a flyer in PDF format that could be used at the resort to let guests know that tours were available that day. I cheated: I used one of the Templates that came with Word 2011 (which I’m still using on my Mac). I already had pictures; I just had to put in the text and make it fit. It took about 30 minutes to complete and I had to make one change after sending it to Cave B’s manager. They’ll print it out on a color printer and, hopefully, put one in each room on Friday.

  • Use Square‘s item feature to set up an item for the tours so I could easily charge passengers for the flights and sell them online. I’ve been experimenting with online sales lately as a tool to get impulse buyers to buy in advance in certain predetermined time slots. So setting up the item also required me to set up the time slots and then create an inventory feature to prevent me from overselling a time slot. This took another 30 minutes or so. This had to be done before I finished the flyer so I could include the URL in the flyer.
  • Use bit.ly to create a custom short URL for Flying M Air’s online store. No one could remember the regular URL; maybe they can remember bitly.com/FlyingMAir. This took about 5 minutes. Of course, this also had to be done before the flyer was done so the URL could be included.
  • Tour Announcement
    Here’s the top part of the web page I created to announce the special event.

    Create a “blog post” on Flying M Air’s website (which was built with the WordPress CMS) to announce the event, provide details, and include the link for buying tickets. Once the post was published, I had to go back and add a featured image so it would appear in the slideshow of items at the top of the Home page. I also had to add an expiration date so that it would stop appearing as a “special” on the site after July 2 at 5 PM. Doing all this took at least another 30 minutes. My WordPress site is designed to automatically post a link to new items on Twitter for both Flying M Air and my own personal account, so at least I didn’t have to fiddle with Twitter.

  • Create a new event on Facebook for the Cave B Tours. That meant using pretty much the same photo, description, and link I’d put in the flyer in a Facebook form. Because Facebook requires a “Category” for each event and they’re not very creative with the category names, there’s now a “Festival” at Cave B that day. (Sheesh.) This took at least another 20 minutes.
  • Share the event with my friends on Facebook. Why not, right? Five minutes.
  • Post details on Cave B’s Facebook page for the event. I got lazy and put in a screen shot of the flyer. 5 minutes.
  • When I realized that I could probably sell the flight to and from Cave B that I’d have to deadhead for the event, I created a “Be Spontaneous” special offer on Flying M Air’s website, offering up the roundtrip flight for half price: $272.50. That’s less than my cost and a real smoking deal for anyone who wants two great helicopter flights and six hours at Cave B. (I’m thinking lunch, tasting, and a hike.) This took about 30 minutes.
  • I also had to set up an item in Square for this offer so I could make it easy to charge for or sell it online. No special URL was required, but I did have to put the link to the item in Flying M Air’s online store in the special offer post. Twenty minutes.
  • While I was fiddling with my website, I checked the Special Offers category and discovered a whole bunch of expired offers. So I recategorized them as Expired Offers. Then I spent some time adding a subscription form to the Special Offers page and made sure that page appeared in the slider at the top of the Home page. Anyone who subscribes automatically gets new posts by email; this is a great way to learn about special offers as they become available. I know I spent at least an hour on this.

Of course, while I was working on this, I was also taking calls from a potential client (in the U.K., of all places), texting back and forth with photographers that could help me close a deal with her, and writing reminders for the other things I needed to do at my desk: order wall mount display cabinets from Ikea, choose a garage door opener option (after researching the three options), and send out invitations for a outing on my boat the next day. So I wasn’t 100% focused on the tasks at hand.

I was only mildly surprised when I looked up after that last task and saw that it was after 1 PM.

The whole morning was shot. (No wonder I was hungry.)

But this is typical when I sit in front of my computer — and is why I spend a lot less time in front of my computer these days. Business tasks need to be done and I’m the one that has to do them. It’s a fact of life and I’m not complaining. Just trying to point out that marketing a business isn’t as easy as putting up a website and waiting for the phone to ring — especially with so much social media to deal with.

Nine Years on Twitter

Twitter LogoAn unexpected anniversary.

This week marks the 10 year anniversary of the social networking site, Twitter. It’s been getting a lot of press and there are a lot of tweets from Twitter highlighting events throughout its history. I read through a bunch of them yesterday and remembered more than a few.

That got me thinking of how long I’d been on Twitter. I went to my profile page, and saw that I opened my account in March 2007. Almost exactly nine years. But what day in March? Had I missed my anniversary?

I Googled “Twitter anniversary date” and discovered Twitter Birthday, a site that exists solely to tell you when a twitter account was opened. I put in my user name. And I discovered that my account was opened on March 20, 2007. Exactly nine years before.

Twitter Birth Certificate
My Twitter “birth certificate,” retrieved exactly nine years after my account was opened.

Over the past nine years, I’ve been very active on Twitter, posting more than 57,000 tweets. I’ve formed good friendships with many people from all over the world that I’ve met on Twitter, including Andy Piper (the first person I ever followed, who now works for Twitter), Miraz Jordan, Ruth Kneale, Barbara Gavin, Shirley Kaiser, Michael T. Rose, Mike Muench, Esther Schindler, Jonathan Bailey, Chuck Joiner, Mike Meraz, Greg Glockner, Daniel Messier, Bob Levine, Ann Torrence, Bryan William Jones, Patty Hankins, April Mains, Debbie Ripps, Pam Baker, Terry Austin, Kirschen Seah, Jodene, Amanda Sargent, Ryan Keough, Steven Pass, Bill Evans, Derek Colanduno, Derek Bartholomaus, Bonnie Pruitt, Arlene Wszalek, Marvyn Robinson, and others.

I’ve met several of these “virtual friends” in person, including Andy (who lives in the U.K.), Shirley (California), Esther (Arizona), Mike Muench (Florida), Mike Meraz (California), Daniel (Arizona), Ann (Utah), Bryan (Utah), Patty (Maryland), Terry (Texas).

Barbara (Massachusetts) and Jodene (Washington) have gone on helicopter rides with me and Amanda (Washington/Louisiana) has actually flown my helicopter in Washington while I was tending to some divorce-related business in Arizona.

I wrote a book with Miraz (New Zealand) and was interviewed once by Marvyn (U.K.) for his Inspired Pilot podcast and multiple times by Chuck (New Jersey) for his MacVoices video podcast.

I’ve also used Twitter to keep in touch with people I already knew from my personal and business life. And organizations that tweet information that interests me. Those lists are too long to recite here.

Twitter has changed my life in another important way, too. In 2009, I authored and recorded the first of several video courses about Twitter for Lynda.com. This turned out to be a real contributor to my income with impressive royalties year after year as the course was regularly revised. (Sadly, I no longer do this course for Lynda and can’t recommend the current version.)

I blogged about Twitter and my relationship to it. My very first post about Twitter concerned then presidential candidate John Edwards using Twitter way back in 2007 to attract voters. That’s not a big deal today, but it was huge back then. Another post from 2007 titled “Reach Out and Meet Someone” covered my thoughts on social media and meeting people online. I felt as if I needed to explain it — it was that new. I also blogged “Four Steps to Get the Most Out of Twitter,” which, nine years later, is still valid. You can read more of my posts about Twitter by following the Twitter tag.

Nine years after joining Twitter, I’m as enthusiastic about it as ever. While it’s true that I’m not thrilled about some of the changes I’ve seen — notably the preponderance of “promoted tweets,” the Moments feature, and the algorithm now used (by default!) to sort your timeline — Twitter has remained unique enough to make it an important component of my social networking efforts. It’s still my “water cooler,” the place I turn to get social when I need a break from my daily activities.

While I lot of people just “don’t get” Twitter, I’m pretty sure that I do. And I expect to be using it for a long time to come.

On Social Media Addiction

I’ve known for a while; now what am I going to do about it?

The other day, one of my Facebook friends, Lynda Weinman, shared an article from the New York Times titled “Addicted to Distraction” by Tony Schwartz. It began with the following paragraph:

ONE evening early this summer, I opened a book and found myself reading the same paragraph over and over, a half dozen times before concluding that it was hopeless to continue. I simply couldn’t marshal the necessary focus.

The author had just described a condition I’d been suffering with for at least a year — the inability to stay focused on something for more than a short while.

The author of this piece blames his problem on being connected to the Internet all the time. In his case, the problem is primarily email, although, like me, he also finds himself compulsively Googling for answers to questions that pop up in conversation or or his mind. From there, he says it’s difficult to “resist surfing myself into a stupor.” Sound familiar?

My problem is not email. In fact, email is such a nuisance these days that I don’t even bother checking it every day. I figure that if something is important, I’ll get a phone call or text. Whether that’s true or not remains to be seen. But as I type this, my Inbox has 2215 messages, 92 of which are unread. Obviously, the best way to contact me is not by email.

So if email isn’t distracting me, what is? Social media, of course.

I’ve been active on social media since 2007, when I joined Twitter. I embraced Twitter and made many “virtual friends” there, many of whom have become real friends who I’ve met in the flesh and shared meals with. I follow a select group of people who tend to post interesting things that entertain or educate me. As someone who worked alone all day — I wrote for a living back then — I considered Twitter my “water cooler,” the place I went when I needed a break from my work and wanted social interaction.

Then came Facebook and LinkedIn and Google+. I grew to dislike all of them pretty quickly. Facebook was social networking for the masses, where people lazily shared image-based memes spread around by sites looking for clicks. So many of these people were real-world friends and it was disappointing to see that they didn’t have anything better — or even more personal — to share. On LinkedIn, I was approached more frequently by spammers trying to sell me goods or services than anyone interested in a mutually beneficial, friendly relationship. And Google+ never really got off the ground so I stopped using it pretty quickly. A visit to my account there shows I have more than 700 followers there and I still can’t understand why when there’s nothing in my account to follow.

Still, Facebook sucked me in and continues to do so on a daily basis. I think it’s the potential for conversation that attracts me. Again, I live and work alone and it’s a place for social interaction during my day. I’ve stopped following the folks who have nothing interesting to share, as well as the folks who share hate-filled political messages. What’s left is a handful of people I like, posting original content or links to interesting content elsewhere on the Web. Sure, there’s still a bunch of crap in my timeline every time I visit, but I’ve become pretty good at ignoring it.

This wouldn’t be so bad if I visited Twitter and Facebook occasionally, as I did when I first began using them. But I don’t. I’m on and off both services all day long. I start not long after waking, when I’m lying in bed waiting for the clock to tick to a more reasonable time to get up. (I wake up very early some mornings and would prefer staying in bed until at least 5 AM.) Then, if I have a tablet or my phone at breakfast, I check in some more. When I sit at my computer, I’m constantly checking in to see if anything is new and either commenting on someone else’s post or replying to comments on mine. At any idle moment, I’m more likely to reach for my phone to check social media than sit in quiet contemplation.

And then there’s the sharing. Any time I see something I think is interesting or funny, I take a picture of it and share it on Twitter or Facebook or both. And, while I’m sharing on Facebook, I usually check to see what’s new and spend time reading, commenting, and following links.

Both Twitter and Facebook have become tools for “surfing myself into a stupor.” Although I’m pretty good at resisting link bait — think headlines like “Shocking new photos reveal that Princess Charlotte is very cute” (Mashable) and “Adorable baby goat learns how to hop by copying its human friend” (Mashable), and “Soda-loving bear, ‘the dress’ among the weirdest stories of 2015 (USAToday) — I do enjoy (and learn from) reading articles about science, psychology, and history (to name a few). After all, that’s how I found the Times article that triggered this post. And a great article this morning titled “12 bad reasons for rejecting scientific studies” on a site I’d never heard of before, The Logic of Science. And countless other extremely informative, thoughtful pieces. So I do learn and grow from things I find in social media. That’s good, right?

Yes and no, but mostly no right now. I don’t need to be checking in all day long to reap the benefits of social media. I can limit my access to an hour or so a day. I can use my browser’s “read later” feature to accumulate articles to read when I’m not on social media. It’s not going to kill me to miss a friend’s update or a link to something of interest or value to me.

There’s only so much information I can squeeze into my head. As the author of the Times piece says,

Endless access to new information also easily overloads our working memory. When we reach cognitive overload, our ability to transfer learning to long-term memory significantly deteriorates. It’s as if our brain has become a full cup of water and anything more poured into it starts to spill out.

Some people will argue that this isn’t true. That your brain isn’t like a hard disk that can be filled up. But I definitely believe there’s at least some truth in this.

But it’s the distraction that bothers me most. The inability to just sit down and read a book or magazine without my mind wandering away to something else. Or feeling a need to share something I just thought of with friends. My inability to stay focused when I want or need to sit down and read or write.

Facebook Update
I was in the middle of writing this blog post when I stopped suddenly, went online, and posted this update. 27 minutes later, am I gratified to see that a stranger liked it? What does that mean?

This blog post is an excellent example. I’m only 2/3 finished with it and I’ve already left it several times to check Facebook. Although once was to get the link to the Logic of Science article above (which really is good), I did post comments and even send an update that has nothing to do with this blog post. (Yes, my mind wandered to my driveway and the scant amount of snow left on it by yesterday’s all-day flurry event.) Social media has become a tool for procrastination, more insidious than a television because it’s with me all the time.

Ironically, when I first started writing this blog post, I looked back through older posts for one I’d written about sharing image-based text memes on Facebook. I didn’t find that one because while I was looking I found one far more appropriate to share. Written in October 2007 — yes, eight years ago! — “Is Social Networking Sucking Your Life Away?” is a foreshadowing of what was to come. Clearly I realized way back then that social networking was a time suck. Back then, I couldn’t understand why or how others could let their time be wasted in such trivial pursuits. But now here I am, with the same problem I couldn’t understand.

Now I understand it.

Back in January 2015, I wrote a blog post titled “2015 Resolutions.” The very first one on my list was to “Fight the Social Media Addiction.” I realized then that I had a problem and even came up with a workable solution to fight it: place limits on social media time and updates. Did I do this? Maybe for a few weeks.

(The only one of those resolutions I kept was to stay out of Starbucks; it’s been almost a year without Starbucks and I’m quite pleased with myself.)

Clearly, I need to try harder.

I read the comments on the Facebook post where Lynda shared the link to the Times piece. One of Lynda’s friends said, “I was a better person and a better artist before the iPhone.” I added:

I was a better writer before Facebook.

He could have been describing me here. I struggle to read now. Can’t stay focused. Reread the same paragraphs over and over. Constantly checking social media and following links to articles I shouldn’t care about. I knew I had a problem last year when I tried to include a limit in my New Years resolutions. I lasted less than two weeks.

I’ll try again. This time, I’ll take social media off my phone. And I’ll put a post-it note on my computer with one question to remind me: “What are you doing?”

Thanks for sharing this. It was a good read — and a good reminder.

What are you doing?
Maybe this will help remind me to stay focused while I’m using my computer?

Are you addicted to social media? Think about it and beware of denial. The first step to fighting an addiction is to admitting that it’s real.

Read the Times article for yourself and see what you come away with.

So You Want to Be a Helicopter Pilot, Part 10: Network

Who you meet, how you meet them, and what they think of you can impact your flying career.

[Note: Hard to believe that nearly four years have gone by since I wrote most of this series, but I find that the older I get, the faster time flies. I’d planned on writing additional parts, but life got in the way. I’m ready to continue now and, with four years to think about it, I’m pretty sure I’ve got some good content to add.]

Networking is an important part of building any career, including flying helicopters. The people you meet can help — or hinder — your career advancement.

How Networking has Helped My Flying Career

I’ve been flying helicopters for about 15 years now and have accumulated a modest 3,200 hours of flight time, mostly in my R44 and the R22 I owned before it. I’ve been networking with other pilots, owners, and operators since I realized I wanted to build a career as a pilot and it has paid off.

It’s networking that got me an interview with Papillon at the Grand Canyon back in 2004. What I said at the interview got the job.

It’s networking that got me started as a cherry drying pilot back in 2008. I met a pilot doing this kind of work and when he needed a pilot, he remembered and called me.

It’s networking that got me started doing frost control work back in 2013. I spoke to another pilot doing that kind of work and asked him if he knew of any jobs. He gave me the phone number of an almond grower and gave me the information I needed to write a mutually beneficial contract with a new client.

It’s networking that gets me just about all of my new business. Other than maintaining a website for my business, I don’t advertise anymore. I get new clients through word-of-mouth. When I want to explore the possibility of a rides gig, I look through my address book for friends and acquaintances who might have the connections I need to get a toe in the door.

And it’s networking that makes it relatively easy to find new pilots to work with me for cherry drying. I start my search by asking around. I remember the pilots I like — and the ones who rubbed me the wrong way — and make offers — or ignore requests — accordingly.

How to Network

Networking is actually kind of easy. Just meet and talk to new people involved in the industry. Need some ideas to get started? Try these:

  • Get to know other pilots at your flight school or job. Don’t be shy. Socialize. The guy you see in the pilot lounge at your flight school today might be someone working at the Gulf when you’re looking for work — and give you the contact you need to get an interview there. The CFI leaving to work at Papillon next week could be the chief pilot at a charter operation in a few years.
  • Join a helicopter organization. HAI and Whirly Girls comes to mind — although I admit that I don’t belong to either one of them for reasons I’d rather address in a separate blog post. These organizations are full of helicopter pilots and others in helicopter-related jobs. You can meet other members at events.
  • Attend helicopter aviation conferences and seminars. HeliExpo is an obvious suggestion, but other helicopter organizations and publications (such as Vertical Magazine) also sponsor events. And don’t forget the FAA! The Wings program occasionally has lectures for helicopter pilots; try attending one.
  • Aircrane
    I’ve had the pleasure of chatting with the pilot of one of these. Don’t you think it might be interesting to learn more about his work?

    Attend helicopter-related events. I’m thinking of helicopter fly-ins and other airport events. Although relatively rare, they do exist and they’re often full of helicopter pilots who are friendly and enthusiastic. I can think of three pilots I’m still very good friends with who I met at a helicopter event at Falcon Field Airport in Mesa, AZ years ago. One of them has worked for me drying cherries here in Washington.

  • Visit pilots at work. Years ago, on a road trip in Idaho, I passed a field filled with helicopters — a fire base. A Boeing Vertol 107 was parked there and I, a new pilot at the time, wanted to see it close up. I drove into the base, parked, and tracked down the pilot. Because he wasn’t busy, he very graciously took me aboard his ship, showed me how the snorkel pump worked, and let me sit in the co-pilot seat while he sat next to me and explained the mind-boggling array of switches, circuit breakers, and gauges. Although my goal that day was not to network with other pilots, I could easily have done so — there were a dozen or so waiting around for a fire call. Of course, if the base had been active, I would have stayed away. But there’s no reason you can’t visit pilots on duty but not actively working. Think of EMT and ENG bases, too. Often, the pilot is just sitting around, waiting for a call and wouldn’t mind a visitor. Just make sure you’re welcome before you barge in.

The Role of Social Networking

Social networking takes all kinds of networking to a new level. You can network 24/7 with pilots all over the world through Twitter, Facebook, LinkedIn, and online forums. Helicopter-specific groups on Facebook, for example, is a good way to share stories, photos, and questions with other pilots.

I’ve met more than a few helicopter pilots on Twitter and Facebook; while my social networking hasn’t advanced my career — or theirs — yet, who’s to say it won’t? In the meantime, I’ve gotten a ton of solid advice from pilots with far more experience than I’ll ever have. That, and the real-life friendship with some of these people, is worth the time and effort I put into online social networking.

Don’t Be a Dick

But be careful! Your activities — both online and in the real world — can come back to haunt you. It all depends on how you approach networking, how you treat your fellow pilots, and what your attitude is or seems to be.

I blogged about a pilot who proved what an inconsiderate and dangerous asshole he could be back in 2009. I’d flown into Sedona, AZ with my brother and his wife and a helicopter pilot didn’t like where I parked. He retaliated by hover-taxiing right past my family, within 15 feet of where they were standing, when he had several other safer departure routes. I reported his action to the airport management. When I reported him to my POI at the Scottsdale FSDO, I was told that he’d caught by an Inspector being rude to the receptionist. The Inspector had attempted an attitude adjustment, but I doubt he got anywhere with this particular jerk.

As regular readers of my blog know, I absolutely abhor online forums. The reason: every single discussion turns into a nasty exchange of inane comments, normally prompted by the comments of a troll who has to prove how smart he is by saying something that gets under the skin of someone else. The replies are fired out fast and furiously and inevitably turn mean. Why people put up with that crap is beyond me. I seldom find any content worth reading in an online forum. But that’s likely because I lack the patience necessary to wade through the bullshit for the gems hiding underneath. Unlike the trolls that haunt these forums, I have a life.

I remember the names of the assholes I meet in this industry. I remember the trolls in the forums, too. And I have a lot of friends in the industry. And we talk.

And what we share affects hiring decisions. Just saying.

I wrote a bit more about attitude in Part 5 of this series.

Networking Works — But It Can’t Work Miracles

I’ve had a good amount of success with networking to further my career, but I have to admit that career advancement isn’t the main reason I network with other pilots. I’m a relatively friendly person and I really like talking to people with similar interests. I’m also interested in learning new things from people who know, through experience, things I don’t know. I guess you can say I’m a natural at networking.

But I do admit that I’m frustrated annoyed by people who contact me directly, by email or phone or even blog comments, obviously trying to use me as an “in” for a job. News flash: contacting a stranger to ask for a favor is not a good networking strategy. I admit that I’m more likely to delete these incoming emails than answer them. Maybe it’s because I’m getting curmudgeony in my old age.

You can’t expect networking to work miracles, especially if you use a heavy handed approach. Just because you had a nice conversation with the Chief Pilot of a charter company while the two of you waited out a thunderstorm in the pilot lounge of an FBO doesn’t mean he’s going to hire you for the next position that opens. Especially if you come across as someone who’s only talking to him because you think that job offer is possible.

But if you make networking a natural part of your professional life, things will happen — normally, when you least expect it.

Construction: Deck Overview Video

A Periscope video captured and shared.

On May 20, 2014, I began blogging about the construction of my new home in Malaga, WA. You can read all of these posts — and see the time-lapse and walkthrough movies that go with many them — by clicking the new home construction tag.

I’ve been experimenting a bit with Periscope lately. That’s a Twitter-owned app that makes it possible to do live video broadcasts. Although the vast majority of what’s on there is utter crap, there are a few accounts with live broadcasts of very interesting material. (My personal favorite is the Department of Interior (@Interior), which seems to have embraced Periscope as a way to show off our national parks and monuments.) Like Twitter, it’s all about who you follow.

Deck Construction
My front deck is just about done.

While I don’t think my broadcasts are so interesting, they are a way for me to share what’s going on in my life with folks who might be interested — and to answer questions that they type in while the broadcast is going on.

Although Periscope only saves broadcasts for 24 hours, the video I record is also saved on my phone and can be copied to my computer. From there, it can be edited and shared to non-Periscope users. That’s what the following video is.

In this video, I offer a narrated overview of the work I’m doing on my deck. The front deck, which measures 10 x 30, is just about done; I still haven’t started the side deck, which is 6 x 48. I haven’t done the railings yet, but hope to get them started this weekend. In the video, I discuss the materials and tools I’m using and why I made some of the decisions I made. The wind machines in nearby orchards were going while I recorded and you can hear them in the background sounding a lot louder than they really do.

The only drawback I see to recording in Periscope and then sharing is that Periscope seems to severely limit the resolution of what it records. As a result, any Periscope video I share on my blog is at only 240 pixel resolution which, quite frankly, sucks.