Interesting Links, January 4, 2012

Here are links I found interesting on January 4, 2012:

Battling Comment Spam

An interesting — but unfortunate — statistic from this site.

One of the biggest challenges to bloggers who allow comments on their blogs — other than dealing with immature, know-it-all asses who can’t write a civil sentence — is comment spam. It generally comes from three sources:

  • Automated spambots that are programmed to post comments on blogs. This accounts for more than 90% of the comment spam out there.
  • Real people who manually post comments that promote their products, services, or websites.
  • Pingbacks from blogs built by scraping content from other blogs, primarily to attract hits to other links on their pages.

I wrote about comment spam extensively on my Maria’s Guides site when I was regularly providing fresh content about WordPress. If you’re a blogger, you might find the following posts there interesting:

Spam vs. Ham on An Eclectic MindWordPress’s anti-spam tool, Akismet, does an excellent job of catching and filtering out spam so I don’t really need to see it at all. It also provides statistics about comments. This morning, while looking at these stats, I discovered that a full 98% of all comments posted on this blog are spam — or about 4,000 to 10,000 spam comments a month — leaving only 2% as legitimate comments (or “ham,” a term used by Akismet).

If this percentage is about the same on all blogs, it’s easy to see why so many bloggers elect to either turn the commenting feature off or require registration for commenting. (Note that registration doesn’t always help; some spambots can also register an account and then manual intervention is required to identify and delete those accounts.)

Comments are moderated here for two reasons:

  • Aksimet doesn’t catch all spam. It misses, on average, about 10 spam comments a month.
  • Akismet can’t identify abusive comments.

I have a zero tolerance approach to spam and abusive commenters and don’t want to see any of it on this blog. So I manually review all the comments that Akismet approves before allowing them to appear on this blog.

(If you believe that deleting comments is censorship or somehow violates your freedom of speech, read this and this.)

Personally, I’d like to see a higher percentage (and number) of legitimate comments on this blog. I like when good conversations get going among readers. I can think of two posts offhand where reader comments have added real value to what I’ve written: “The Helicopter Job Market” and “Why Groupon is Bad for Business…and Consumers.” I write from experience and my experiences are limited. When readers share their own thoughts based on their experiences, they provide more information for other readers to draw upon. They help round out a discussion. And as long as they don’t get rude or abusive to me or other commenters — or are obviously commenting to promote their own product or service (i.e., spamming) — I don’t care if they disagree. Intelligent, civil debate based on facts is encouraged.

But while comment spam is obviously a serious problem for all bloggers that allow comments on their blogs, I have it well under control here.

Interesting Links, March 21, 2011

Here are links I found interesting on March 21, 2011:

  • Why the Quick Bar ("dickbar") is still so offensive – "The Quick Bar isn’t offensive because we don’t want Twitter making money with ads, or because we object to changes in the interface….It’s offensive because it’s deeply bad, showing complete disregard for quality, product design, and user respect, and we’ve come to expect a lot more from Twitter." It's also why I dropped the iPhone Twitter app in favor of Twitterrific. Read more on Marco.org.

Spam is Spam

Don’t try to advertise your products and services on my blog.

For some reason lately, my blog — and many others, I’ve heard — has been attracting a much larger than usual amount of comment spam. Comment spam — in case you’re not familiar with the term — is an attempt by spammers to incorporate links to products, services, or Web sites they’re trying to promote in the comments on blog posts. Smart bloggers use spam filters like Akismet (which I use) to separate the obvious spam from what might be legitimate comments. Some bloggers let everything that their spam filter doesn’t catch get published to their blog, but I don’t. I review and approve every single comment. This is all laid out in my site’s comment policy.

This site attracts, on average, about 100 spam comments a day. Lately, that number has quadrupled. On another one of my sites, Maria’s Guides, spam has increased tenfold. Apparently, there’s a new spam tool available for spammers. But Akismet has me covered.

Akismet, unfortunately, doesn’t catch all spam. One or two spam comments slip through each day. I dutifully delete them — or, more accurately, mark them as spam so Akismet will recognize them as such in the future — even if they appear to have been manually entered by a real person. (Most comment spam is entered automatically by spamming software.)

What some people don’t seem to understand is that my blog does not exist as a platform for them to advertise their goods and services — especially if those goods and services compete with mine. What can people possibly be thinking if they attempt to advertise their helicopter charter service or computer how-to book on a blog post that talks about my service or book? Do they think that I spend hours every week building a platform for their advertising? I don’t.

Don’t get me wrong: I’m not discouraging comments here. I’m just asking readers to think about their comment before adding it:

  • Is it on topic? Most spam is not.
  • Does it add to the conversation, and thus, to the value of the blog to other readers? A comment written solely to advertise a product or service rarely adds to the conversation. And yes, it is possible to mention and discuss a product or service without it being an advertisement.
  • Does it provide information about products and services that compete with the blog author’s business? You can’t honestly expect a blogger to allow comments that would reduce his or her ability to earn a living.

If the answer to any of these questions is NO, don’t post it. You’re wasting your time since it’ll never appear here.

And here’s a tip: you’re far more likely to have a comment containing product or service information accepted here if you’re a regular commenter.

If your first comment here simply presents information about a product or service, it’s all to obvious to me that your sole purpose for posting it is to spam my blog. Don’t waste your time. It only takes me a second to click the Spam button.

I Love Blog Comments Here

But I hate spammers.

There’s nothing I find more rewarding about this blog than to check the comments held for moderation and find some comments from a reader that really add value to what I’ve written. These reactions are part of why I blog. I want to start a dialog with my readers, I want to learn from them and see their points of view.

Often, I find interesting blogs or Twitter friends among my commenters. I’ve even built relationships with commenters — fellow author Miraz Jordan is a good example — I met her when she commented on my blog years ago. We’ve been friends since then and even co-authored a book together.

I see the comment feature as a way of opening my world to my reader’s worlds. What they say gives me an idea of what they’re thinking, what they’re all about.

Sadly, Comment Moderation is Required

Comments on this site are moderated. There are two main reasons for that:

  • Spam happens. I use automated spam filters, but spam gets through. Spam, in a blog’s comments, are unslightly and unprofessional. They indicate that the blogger isn’t taking care of his or her blog. I take care of my blog. I approve every single comment before it appear on this blog.
  • Some people are abusive jerks. As I wrote a while back in “Why Forums Suck…,” common courtesy appears to be a thing of the past. Online, people say whatever they want to whoever they want, sometimes rudely and abusively. I do not tolerate that behavior here*. Rude personal attacks on me or another commenter will not see the light of day. (And, for the record, I didn’t want to use the word jerk at the beginning of this bullet point. The word I wanted to use was a bit stronger and far less ladylike. I’m trying hard to keep my language more civil these days.)

When I’m in my office or have access to the Internet on my iPad, I check comments throughout the day. I almost always approve or reject a comment within 24 hours and, if I’m sitting at my desk, it could be within minutes. So although moderation doe slow down the dialog, it does not bring it to a screeching halt.

Don’t Think You Can Fool Me

I should elaborate a bit on the spam issue. I also don’t tolerate spam masquerading as a real comment. I’m talking about comments that are obviously hand-written (as opposed to bot-posted) and do add something of value to the original post. But instead of entering his name, the commenter enters his company name. And, of course, there’s a URL in the appropriate field, pointing to the company Web site.

That’s spam.

I handle that kind of comment one of two ways:

  • If it has no real value to the post, I simply mark it as spam and delete it.
  • If it has some value to the post, I remove the company name and URL and approve the comment.

What am I getting at here? Well, if you want to use the comments feature on my blog to get people to visit your site or blog, you need to enter your name (not your company name) in the Name field and compose a real comment that adds value for other readers. Then, when you put your site or blog URL in the URL field, it’s likely to remain and you’ll get the link you want so badly. Consider it a cost of advertising.

I’ve disabled the CommentLuv plugin because it was attracting so many spammers.

You can read my complete comment policy here.

Got something to say? I hope so! Use the Comments link or form for this post to share your thoughts.


Note: In the past, I have tolerated abusive behavior and it quickly got out of hand. Do you want to see how nasty some people can get? Check out this post‘s comments. And those commenters are supposed to be “good Christians” (whatever that means). And please don’t think you can comment on that post here. You can’t.