Interesting Links, June 13, 2011

Here are links I found interesting on June 13, 2011:

  • Why Groupon Is Poised For Collapse – "Businesses are being sold incredibly expensive advertising campaigns that are disguised as “no risk” ways to acquire new customers. In reality, there’s a lot of risk. With a newspaper ad, the maximum you can lose is the amount you paid for the ad. With Groupon, your potential losses can increase with every Groupon customer who walks through the door and put the existence of your business at risk." I couldn't have said it any better. On TechCrunch.
  • Medicare Saves Money – "The United States has the most privatized health care system in the advanced world; it also has, by far, the most expensive care, without gaining any clear advantage in quality for all that spending. Health is one area in which the public sector consistently does a better job than the private sector at controlling costs." Paul Krugman tells it like it is. Why isn't the GOP listening? Who are they serving? The public or the insurance industry?
  • The Online Looking Glass – Takeaway quote: "In the sad case of Representative Anthony Weiner’s virtual adultery, the Internet era’s defining vice has been thrown into sharp relief. It isn’t lust or smut or infidelity, though online life encourages all three. It’s a desperate, adolescent narcissism." To me, this is the reason he should resign. A public servant needs to understand that it's NOT all about the public servant; it's about the PUBLIC he serves.

Viagra Light Switch

More humor from a friend.

Viagra Light SwitchThis has evidently been circulating around the Web. I received it with a note this morning from my friend, Tom, and thought I’d share it here:

Okay, I have to confess my feeling that prescription drug advertising is inappropriate. Well, here’s a doctor’s office promo that’s at least humorous…

I think it’s hilarious. Slightly risque, but not, by any means, obscene. And it certainly gets the point across — especially when you consider that up is “on” and down is “off.”

Just be sure to report to your doctor if it’s on more than four hours.

February 11, 2009 Update: I was just contacted by the creator of this image, Einav Jacubovich. She says she created it as a project for an ad class. She’s wondering how it got out to the Web. Although she’s given me permission to continue displaying it here, she would appreciate any information that might help her find out how it was released to the Web.

On College Reunions

Apathy and death among Hofstra University’s Class of 1982.

Yesterday’s mail brought a big white envelope from Hofstra University, my alma mater. May 20 was the 25th anniversary of my graduating class, the Class of 1982. Although I was tempted to make the cross-country trek to Long Island, NY from my home in Arizona, I’d scheduled a helicopter rides gig for May 19 in Yarnell and preferred to do that. I’m glad I did.

A few months before the event, Hofstra’s Alumni Association sent out a survey form requesting bios from class members. Proud of what I’ve done since my college years, I promptly filled mine out and returned it to the school. They wanted a digital photo to go with it, but I forgot to go online (as they requested) and upload a suitable image.

My College Years

Understand this: my college years were among the most difficult yet enjoyable years of my life. Difficult primarily because of the expense. Hofstra, a private school, was getting about $120 per credit in those days. While I know that’s nothing compared to today’s tuitions, that $1800 to $2200 per semester tuition bill (plus books plus room and board) was killing me. The deal I cut with my parents was that each of them (they were divorced) would cough up 1/3 and I’d put in the final third. I consider myself lucky for being able to get that much from them. I also consider myself lucky for getting two scholarships that knocked more than $1000 off the annual tuition fee. So yes — I only had to come up with about $1200 a year. But I had to work two part-time minimum wage jobs (at less than $3/hour, if I recall) to make that and the money I needed to keep my car running and food in my mouth. I was 20 when I graduated and, by that point, I’d already worked harder than anyone else I knew.

(I was also incredibly thin at one point, weighing in at only 105 pounds. I ate little and worked hard and simply couldn’t keep the weight on. At 5’8″ tall, I looked terrible — absolutely skeletal. It took the school’s meal plan and those delicious hot rolls at dinner to fatten me back up.)

I’m not complaining about the hard work or financial situation. I believe in working hard to get ahead. And 25 years later, I still believe it. Too many people are looking for a free ride. Too many people spend more effort trying to get away with as little real work as possible than actually doing the work they’re being paid to do. And then they wonder why they’re not getting anywhere in life, why the promotions are always going to someone else, or why they’re first in line for layoff when their company starts sending jobs to India and Pakistan.

I also think that everyone should be a little needy at least once in their life. Back in those days, having $20 in my pocket made me rich. The money I made went to my tuition bill, to feed myself (until I got on that meal plan and my parents picked up 2/3 the cost), and to put gas in my car. (I drove a 1970 VW bug and gas cost 70¢ per gallon.) Most of my friends were in a similar situation, although I think I was the only one footing part of the bill for my education. We learned how far you could stretch a dollar and how important it was not to waste money on things we didn’t really need. I think that’s a lesson many of today’s kids could learn from. When you have to earn every dollar you spend, that dollar becomes a lot more valuable.

As for my college years being the most enjoyable of my life — well, that might be a bit of an exaggeration, but it’s mostly true. It gave me my first taste of real freedom — and real responsibility. I learned how to have fun and take care of the things I had to do to stay in school, get decent grades, and earn enough money to get by. I had a lot of friends — mostly people like me. I never joined a sorority, but I did become part of the yearbook staff as a photographer. I spent my off-hours during the day in the school’s game room, shooting pool with some friends and becoming a reasonably good pinball player. In the evening, we’d head over to a local bar, which had excellent french onion soup for just a buck and cheap beer on Thursday nights. We also hit the Ambassador Diner in Hempstead periodically for greasy but excellent batter dipped onion rings. Almost all of my friends were guys, but there was no sex between us. (I’ve always been “one of the guys” and I still am.) I dated two different guys while in college and, unlike so many of the girls at Hofstra for their “MRS” degree, wound up single when I graduated at the age of 20 with a BBA in accounting. That was fine with me.

Affection for My Alma Matter? I Don’t Think So.

I never really felt any affection for Hofstra. It seemed like every time I turned around, they had their hands out for money. I nearly got kicked out for late payment of tuition twice, yet they never failed to send requests for donations to my family. I get those requests now. They come to my house with full-color booklets about the newest on campus building and latest event, along with a summary of what the entire alumni student body has been up to — well, at least those members who bothered to provide updates. I used to provide updates once in a while, announcing a new book or providing information about my latest endeavor. They even featured my helicopter charter business in one issue. But the way I saw it, I struggled enough to pay them when I was a student and they never cut me any slack when I had trouble coming up with the dough. I didn’t owe them a thing.

I’m Not the Only One Who Doesn’t Care. But at Least I’m Still Breathing.

But when the reunion material arrived, I decided to fill it out and return it. I was curious about my classmates, curious about what they’d been up to all these years. I even toyed with the idea of blowing off my helicopter gig and going out for the reunion.

But when the reunion materials arrived today, I was glad I’d made the decision I’d made. Accompanying the “sorry we missed you” letter and donation request form was a thin booklet titled, Congratulations to the Class of 1982 on your 25th Anniversary. In it were photos as “bios” from 59 students (including me). I’d known two of them well — one of them is my step cousin. The photos were right out of the yearbook, with current photos added for the folks who had bothered to send them. Few had. Most bios lacked any amount of imagination, simply stating what degree the person had earned during his stay at Hofstra and whether he had gone on to earn additional degrees. Marriages to college sweethearts were mentioned more than a few times. Women were sure to mention how many kids they had. It was pretty boring stuff; only about 5 people wrote bios that actually brought readers up to date. (I was one of them, as you probably guessed.)

What was more tragic was the “In Memoriam” page after the bios. It listed 54 classmates that are no longer walking on this earth. 54! Sheesh! Almost as many dead ones as ones who bothered to respond to the reunion notice. And remember, this is a 25-year anniversary — not a 50-year. Most of my classmates are under 50. That means that at 54 of them died before their 50th birthday.

Now I don’t know how many people were in the class of 1982. I know that the School of Business, which was my slot at the graduation ceremonies, had hundreds of students in it. There had to be at least 2,000 students in the entire class. And the alumni association got reunion responses for just 113 of them — 54 of which were dead. Can you say apathy? And I thought I was alone in my feelings — or lack thereof — for the school.

And how many people actually showed up for the May 20 party? I hope they didn’t rent a big hall.

Congressman says he doesn't believe in God

Some thoughts about religion and government.

Earlier this month — much earlier; I’m just catching up with my reading now — Congressman Pete Stark of California became the first high-ranking politician to admit that he didn’t believe in God.

From “Congressman says he doesn’t believe in God” in the LA Times:

“When the Secular Coalition asked me to complete a survey on my religious beliefs, I indicated I am a Unitarian who does not believe in a supreme being,” Stark said. “Like our nation’s founders, I strongly support the separation of church and state. I look forward to working with the Secular Coalition to stop the promotion of narrow religious beliefs in science, marriage contracts, the military and the provision of social services.”

I have to commend Congressman Stark on his brave stance. In a day and age when an American’s value to his country seems linked with the depth of his religious beliefs, it’s refreshing to read about someone who isn’t a “me too” member of the Christian club.

I chose the quote above because it echoes my sentiments about religion:it has no place in our government. Early settlers came to the New World to escape religious persecution — this country was built, in part, on religious and cultural diversity. The founding fathers were careful not to promote one religion over another when drafting the documents that would structure the country’s government. The First Amendment of our Constitution guarantees religious freedom. I take that to mean the freedom to believe whatever you like.

There’s no place in public schools for prayer, there’s no place in the science classroom for creationism (no matter what it’s called), there’s no place in government buildings for the Ten Commandments. There’s no reason why our rights should be limited because certain members of the government believe that certain private behaviors — homosexuality, pre-marital sex, abortion — are “unacceptable to God.”

And look what happens in a country ruled by religion — a country like Iraq. Constant fighting among members of the different religious groups — groups with different versions of the same basic beliefs. As reported just yesterday in “Shiite police kill up to 60 in revenge spree” in USA Today:

Shiite militants and police enraged by massive truck bombings in the northwestern town of Tal Afar went on a revenge spree against Sunni residents there on Wednesday, killing as many as 60 people, officials said.

You might say that the U.S. could never get like that, but consider the bombings at abortion clinics and the hate crimes against gays. We’re only a step away.

So when I read that a Congressman has stepped forward to admit that he doesn’t believe in God and that he wants to stop the “promotion of narrow religious beliefs in science, marriage contracts, the military and the provision of social services,” I feel a certain amount of hope for the future of our country.

The phrase that comes to mind is one I heard many times as a child: “Truth, justice, and the American way.” I’m all for it here.

Earning Money with Your Blog

Without trashing it up.

Before I dive into this topic, I want to make it clear that I really hate the way some Web sites and blogs are so covered with advertising that it appears that the only reason the site/blog exists is to get visitors to click advertising links and earn money for the site/blog owner. You know what sites I’m talking about. It’s pretty obvious when advertisements take up more space in your browser window than the actual content you came to read.

(I’m actually involved with one of these sites. It’s a long story that’s still evolving. I’ll tell you more about it in a future article here. But my failure to provide the URL in this note should give you the idea that I’m not very proud of it.)

All that said, if you publish a Web site or blog and you’re not doing anything to monetize it, you’re leaving money on the table. And that point really hit home when I read that one of the bloggers I follow makes over $15,000 a month from Adsense revenue alone. Sheesh.

It seems that I need to walk a fine line between keeping my site free of advertisements (100% content per page, no revenue) and trashing it up with all the affiliate program and other advertisements I can get my hands on (25-50% content per page, some revenue).

After all, this site’s goal is not to make money. Sure, one goal is to promote my books and other work and support readers so they buy more books. And to attract new readers who buy books. There’s money there. But my other goals are to sound out about the things on my mind and take notes I can consult in the future about the things I do and see.

But can you imagine how much time I could spend doing, seeing, and blogging if my site brought in $15K/month?

(To be fair, you must consider the costs associated with maintaining such a site. If only 1% of a site’s visitors react to an advertisement by clicking on it — and that’s probably a high estimate — imagine how many visitors you need to crank up $15K of Adsense earnings. We’re talking thousands of page hits an hour. Those visitors eat up bandwidth at an alarming rate. Bandwidth costs money. So a bunch of that revenue is probably eaten up by hosting costs.)

One of the things that drives me is my own feeling towards advertising-heavy sites. I find them distasteful and I avoid them. That makes me think that if I filled my site with ads, people might use that as an excuse to stay away. Less visitors should mean less revenue, right?


Well, last week I started integrating Adsense ads into my sites. I’m trying to do it tastefully, with ads in various positions, depending on the site and the type of page. You may have noticed them. For the most part, they’re near the bottom of pages — which is not the recommended location to get clicks. wickenburg-az.com has a link unit across the top of the page, right beneath the header image. It’s color coordinated, so it fits in. There are text links at the bottom of single pages (that’s a page with a single article and all of its comments) on this site, and other text links in the sidebar for the Home and Category pages. wickenburg-az.com has a few image ads, which really concern me — some of them can be really tacky, with flashing graphics and obnoxious images. (I’m personally offended by some of the graphics in dating ads, like the ones you might see on Slate.com. They’re using women to sell sex.)

I also set up Adsense channels, which is another topic I need to write about here. They help me see where the revenue is coming from when I look at Adsense reports. Sure enough, my revenue stream took a big jump when I added the ads.

LinkShare  Referral  PrgToday, I set up LinkShare, an affiliate program that enables me to display all kinds of ads. Unlike Adsense, however, people have to buy something after clicking the link to earn me money. The percentages are higher, but what are the chances of someone actually clicking and buying?

With LinkShare, you choose the companies you want to represent and apply. I chose a bunch that I thought would interest my blog’s visitors. A bunch automatically accepted me. One declined me, but when I questioned them, they said it was an error and they approved me. Another declined me because I have no dedicated shopping areas on my site. In other words, they want sites with lots of ads. I’m waiting for a bunch of others.

Then I set up the WordPress Ad Rotator plugin to display a single 125×125 pixel “button” near the bottom of the Sidebar on all pages of this site. I had to manually copy and paste the code for every single ad I wanted to use. It took a long time and the task was boring and tedious. But it does display the clickable ads.

I could get fancy and set up the rotations based on categories, but I’m keeping it simple right now. I just want to see if this actually does earn revenue.

So that’s where I stand right now: ads from Adsense and LinkShare.

I’ll report on my progress when I start getting some reports from LinkShare. I’ll also put together that Adsense Channels article one of these days. I think it’s a great tool for seeing which pages and types of ads work best.