Forms for Funding Airports

Thoughts on FAA Form 1800-31.

On Saturday, I received FAA form 1800-31 in the mail. Titled “Airport Activity Survey (by Selected Air Carriers),” it’s headed up with the following description as part of its Paperwork Reduction Act notice:

Submission of this form is voluntary. The purpose of this collection is to capture passenger enplanement data to be used to allocate Federal funds to eligble airports. The public reporting burden for this collection of information is estimated to average 1 hour and 30 minutes per response.

The form requests me to enter the names, states, airports, and airport identifiers for all airports where I picked up passengers for on demand commercial operations. For each airport listed, I need to provide a count of the passengers I picked up.

To gather this information, I’ll need to go through my aircraft logs for 2007 and look at each flight conducted. If it was a revenue flight, I need to note where I picked up the passengers and how many passengers I picked up. I then need to tally these for each airport and summarize it on the form. Ninety minutes sounds about right for this chore.

Although this task is voluntary — frankly, I don’t think I bothered last year — I’m looking forward to doing it this year. It might be the bean counter in me — once an accountant, always an accountant. But there are two good reasons why it interests me more this year:

  • A line-by-line review of my log books helps me to remember individual flights. I’m in the process of drawing together material for a book about my flight experiences and I’m sure I’ll be reminded of a few flights that are interesting enough to write about.
  • I’m curious to learn which airports I did the most business at last year. I’m pretty damn sure it wasn’t Wickenburg. Hell, I picked up more passengers in Buckeye in one day than I did during a whole year at Wickenburg.

Not Wickenburg? you may ask. How can that be? Aren’t you based there?

Yes, I’m based at Wickenburg. But sadly, very little of my business originates here. The vast majority of my revenue comes from flights out of Deer Valley, Scottsdale, and Sky Harbor, with the big revenue charters originating in places like Page and Yuma. Try as I might to market my services here in Wickenburg, the population simply isn’t interested. I’m probably too costly for most of the fixed income folks who live here, while the folks who don’t worry about money would prefer a pickup from a turbine helicopter based in Scottsdale. (How’s that for ironic?)

I’ve actually gotten to the point where I don’t bother marketing much in Wickenburg anymore. Sure, my original tri-fold brochure is still out there. Why not? I have about 10,000 copies of it left. It emphasized my Wickenburg tours and, when I realized that my market was in the Phoenix area, I had it redesigned to emphasize tours from there. The leftover copies of the original are in my hangar, slowly making their way out into brochure racks around town.

And this year, I pulled the plug on my local Yellow Pages ad.

I’m even in the process of turning off my local phone number, preferring my cell phone for all communications with current and future clients.

Hermosa RanchIt’s odd, in a way. I’m the only aircraft charter operator based in Wickenburg. The town has a very nice little airport that recently got a bunch of funding from the Federal Government that added 1000 feet to its runway. But when finally given the opportunity to set up an office on airport property, I turned it down. I, like many other business owners (or potential business owners) here, have learned that dealing with the Town can be a nightmare of bullshit politics conducted by men who get their kicks controlling this insignificant corner of the world. They have no regard for the future of the airport — a fact they’ve made clear by allowing housing on three of the airport’s four sides, including less than 4000 feet from the approach end of Runway 23. Why would anyone in their right mind put up a building or hangar or anything else at an airport that’s likely to be closed in 10 or 15 years due to residential encroachment and the accompanying complaints? Or, for that matter, sign a land lease agreement that can be cancelled at any time on the whim of the Mayor or a Council member?

So my business languishing, as far as Wickenburg is concerned, but doing quite well everywhere else. And that’s unfortunate for Wickenburg. Not only is the Town losing out on sales tax revenue generated by my scenic tours, but FAA Form 1800-31 will not indicate Wickenburg as one of my major operating airports.

And if the only charter operator based in Wickenburg has more passenger operations at other airports, then how many passenger operations will be recorded for Wickenburg’s final tally? And how will that affect future airport funding?

I’m learning not to care.

Noise

When will they learn? If they live near an airport, they’re going to hear aircraft noise.

Yesterday, while wandering Las Vegas Boulevard with my husband, taking in the outrageous sights of the mega-casinos with my husband, I got a phone call from the guy I sold my FBO business to. He’s still there and apparently only calls me when he has something to annoy me about.

Yesterday was noise. “A guy called and said you flew over his house three times yesterday.”

I explained patiently that that was not possible. I’d left Wickenburg at 7 AM that day and hadn’t been back.

The conversation didn’t take long to turn ugly. Apparently the complainer didn’t think it was important to provide his name and phone number or even the location of his house. Perhaps he thinks I shouldn’t overfly any house anywhere in the world. I told the FBO guy that it obviously wasn’t me and that I wasn’t about to take the rap for every helicopter pilot in Arizona who happened to fly near some unidentified guy’s house in Wickenburg. I told him that it wasn’t his problem — he ran the fuel concession and had no other management responsibilities at the airport — and that he should have the complainer call me directly.

But that wasn’t enough for the FBO guy. He started recycling earlier parts of the same conversation. He said he might have to take it to the Town — clearly some kind of threat in his mind. I told him to go ahead. I told him that I was following FAA regulations regarding minimum flight altitudes. I added that as a business owner, it wasn’t in my best interest to annoy the public. This guy obviously had some kind of axe to grind and he was attempting to grind it with me.

But that still wasn’t enough for this FBO guy. I had no idea what he wanted me to say because he never suggested anything. He just kept recycling points from earlier in the conversation. We’d still be talking if I hadn’t cut it short by saying goodbye and hanging up.

He called back moments later. I pushed the Ignore button on my phone. He left a text message saying it was last week, not this week. Yes, let’s get the facts after we make the complaint. And make sure the facts fit the story.

I texted back, telling him to have the complainer contact me directly. That’s the last I heard from him.

One Complainer I Do Know

There’s only one guy in town who has ever complained to me about noise — and I’ve been flying helicopters out of Wickenburg since 2000. It’s a guy who lives in the Country Club area, which is conveniently located just southeast of the approach for Runway 23 (see satellite image below). He showed up at the airport one day right after I landed, steaming and ready to make a fight. He complained that I’d flown over his house too low and that I should not fly over Country Club when I came into the airport.

I said, “Okay, I’ll keep that in mind.”

That took the steam out of him. He had nothing else to say, so he left.

I began following Sols Wash into the airport when I arrive from the east or southeast and winds are favoring Runway 23. That path has me descending from about 700 feet AGL over town to about 300 to 400 feet at Vulture Mine Road over an empty wash area that no one lives in. So I don’t fly directly over any homes from the point where I pick up Sols Wash in downtown Wickenburg. An easy enough solution.

But a few weeks ago, I talked to Dave, another local helicopter pilot. He said he’s spent over an hour on the phone with what was likely the same guy. The guy told him that helicopters should avoid the Country Club area by flying 3 miles north or south of it on their way in. Dave pointed out that that simply wasn’t practical. Country club was about 3/4 mile from the airport. Why would anyone fly 3 miles out of their way to land at the airport?

When Dave told me about this, I pointed out that a 3-mile diversion would have us flying over other houses that weren’t within the normal aircraft traffic area. As people who buy homes close to an airport know, they’re required to sign an easement with the town that shows they understand their proximity to an airport that’s likely to generate noise. Why should we make a practice of overflying the homes of people who were smart enough to buy outside the airport influence area?

Stupid Planning, Stupid Development, Stupid Home Buyers

It all boils down to sheer stupidity.

The town takes a generous land donation years ago to build a very nice little municipal airport. At the time, the nearby Phoenix metro area is small and the town is tiny. The airport gets use primarily from a few hobbyists. But as the town grows, the planners don’t realize that more people means more airplanes. And if you want nice resorts, you’re going to get corporate jets. Blind — or perhaps I should say deaf — to the noise issues of an airport, they allow development to get ever closer to the airport. Soon, there are homes on three sides of the runway.

Then the town and planners, in their infinite wisdom, take a very large grant from the Federal Government to stretch one end of the runway 1500 feet toward the Country Club that has sprung up on its approach end. So now planes are taking off and landing 1/4 mile closer to these homes. And heck, just for the fun of it, they approve Hermosa Ranch, which will put another 34 homes right at the end of that runway, less than 3500 feet from the runway’s centerline.

The following image from GoogleMaps shows the reality of the situation. I purposely left the scale indicator in the image to show how close everything is.

Wickenburg Airport

Meanwhile, greedy developers hop onto the real estate boom and build as many homes as they can get on that land. The town obliges by changing the zoning from one house per acre to two or three or four houses per acre, just so they can cram them in.

Then the Realtors come in and sell these homes to unsuspecting — or maybe unbelieving — home buyers. I spoke to one realtor when “Traffic Pattern Acres” (our name for Black Mountain Ranch) went up for sale on the west side of the airport, right under the airport’s traffic pattern. “There’s never any planes at that airport,” he told me angrily.

Hmm. Tell that to the flight schools from the Phoenix area who use it for landing practice every day: Pan Am Flight Academy, Westwind, Embry Riddle, Silver State Helicopters, Universal Helicopters, Lufthansa, and Sabena. And what about the L39s that come up from Deer Valley for practice landings and 120-knot flybys? I bet they really rattle the china.

So people are told, “Sure, there’s an airport over there. And you need to sign this piece of paper. But the airport’s used by just a few local pilots and isn’t very busy at all. Sign on the dotted line.”

And people sign it.

And when the jets come in and out, and the flight schools practice takeoffs and landings, and Embry Riddle does an all-day spot landing competition, and the helicopters practice autorotations they start to complain.

The Mystery Complainer

I don’t know who’s been complaining about me lately. I’m pretty sure it’s the same guy. He’s the only guy that ever does. (I really do fly neighborly whenever possible.) And, if it is, I know I’m not flying over his house. (But yes, I am flying within 3 miles of it and I will continue to do so until they move the airport. Hell, I fly within 3 miles of my own house!)

But I won’t know who it is unless he comes forward and tells me where he lives. What is he afraid of? Does he think I’ll land in his backyard? How does he expect me to identify his home as a “noise sensitive” area if he doesn’t tell me where it is?

And what does he honestly expect? If he lives near an airport, he’s going to hear aircraft noise.

Period.

How to Handle Reciprocal Link Requests

Why you shouldn’t always say yes.

This morning, I got a feedback message from the owner of another Web site:

My name is [omitted] and I have recently visited your site and wondered
whether you might be interested in exchanging a reciprocal link with our site.

If interested, please respond with a reciprocal link to my website.
======= ======== ======== ======================
Here is our website information:
————————————
Home page URL: http://[omitted[
Website Title: [omitted] Directory
Description: A Wholesalers and Dropshippers directory for traders, ebayers and new businesses.
E-mail Address: [omitted]
Category: (wholesale, wholesalers, dropship, dropshippers, suppliers, trade, Business, Business Services)
Keywords: wholesale, wholesalers, dropship, dropshippers, suppliers, trade, wholesaler, wholesales, directory, list, goods, products, uk, usa, Wholesale Products, wholesale directory, jewelry, clothing, product, gift, t shirt, bead furniture, dvd, watches, apparel leather, food, shopping, USA, America, American, Canada

My, that’s quite an informative request for a reciprocal link. I wonder whether he expected me to set up a Web page for him on my site.

I deleted the request without even replying. Why? Let me tell you.

Reciprocal Link, Defined

To make sure we’re all on the same page (no pun intended), let me start by explaining what a reciprocal link is.

A reciprocal link is an arrangement where one Web site owner includes a link to another Web site owner’s site, with the understanding that that other Web site owner will include a link to his site. A links to B and B links back to A.

In general, it seems like a good deal. After all, you’re getting exposure for your site on another site, right? And all it’s costing is the time and effort and page real estate to add the other link — in other words, hardly anything at all.

But Is It a Good Match?

Consider the request I got this morning. The site owner operates a site that’s a directory of wholesalers and dropshippers. Okay. So what does that have to do with my site?

The answer is nothing. There’s no relationship between what I write about here and the information that’s available on his site.

As a result, only a small percentage of my site’s visitors would be remotely interested in the information on his site. And a small percentage of his site’s visitors would be remotely interested in the information on my site.

What’s the Real Cost?

So you might be wondering, what’s the harm of including a link to an unrelated site on your site? After all, it doesn’t really cost anything.

Well, here’s the way I see it. If you included a link to every single site that asked you for a link, you’d soon have a huge link list with little or no value to your site visitors. You’re using up page real estate to clutter up your site with pretty much useless information.

And on the other side of the reciprocating agreement are sites that are doing pretty much the same thing: building long lists of links to unrelated sites, just so they can get your link to theirs. Is anyone really going to find your link — provided they even bother to look — in that long list?

Is it worth degrading your site to get those links? I don’t think so.

And Are These Requests Real?

That brings up the question of whether the requests you receive are real. In other words, did the site owner who contacted you really visit your site and think it would make a good candidate for a reciprocal link?

In this day and age, spam is all too common. It’s possible that your e-mail address got into the hands of someone who is sending the same exact message to thousands of other Web site owners or bloggers.

The message I received is certainly generic enough to go out to anyone. But in my case, I didn’t get it directly by e-mail. Instead, I got it through the use of my Feedback form, which requires either a really smart spambot or a person to create and send the message. So there’s a good chance that this site owner actually did visit my site.

If so, however, what gave him the idea that I’d link to a dropshipper directory?

When to Say Yes

Of course, some reciprocal link requests will be beneficial for both you and the other site owner. But how can you tell? Here are some things to consider:

  • Is it a good match? As I mentioned before, there should be some relationship between the two sites. Would a link to the other site benefit your site’s visitors? If so, it’s worth considering.
  • What is the other site like? Is it a quality site, one you want to send you site’s visitors to? I’ve ignored many link requests to sites that just weren’t up to my standards due to content quality, design, or excessive advertising.
  • How many links are on the other site? Are they links to related sites? Remember, if the other site has hundreds of links to other sites, it’s not likely that anyone looking at the list will find yours.

Of course, once you decide to enter into a reciprocal link agreement with another site, you’ll need to keep tabs on the other site. Has your link to the other site been created as promised? Is it still there, week after week, month after month? This will increase your site management workload a bit. But if the reciprocal link is one worth having, it’s worth the extra effort to keep track of.

Conclusion

If you get a request from another Web site or blog owner for a reciprocal link, don’t just say yes. Do your homework to make sure you really want that link on your site.

A free link isn’t always free.

Clean Up Patrol

I clear out my old office.

I”ve owned a condo in Wickenburg for the past eight or so years. It was the first non-stock investment I made when I started making decent money. I figured that real estate is always a good investment, and it would be nice to have a property that someone else paid for. So I bought the condo — which had been previously occupied by a single renter for 11 years — and put it up for rent.

The condo isn’t anything special. It’s two bedrooms, one bath, with a kitchen that’s separated from the living room by a breakfast bar. Total square feet is about 900. The big living room window faces out to the parking lot, a park where there are ball fields and the town pool, and the mountains. The bedroom windows face out on another parking lot and route 93, which is the main thoroughfare between Phoenix and Las Vegas for cars and trucks. The condo property includes a well-maintained swimming pool, a not-so-well-maintained spa, and mailboxes. (A big deal in a town that’s only had mail delivery for about 15 years. The place is a short walk to a supermarket and other shopping and is well within walking distance to two schools.

I put it up for rent within a month of closing on it and had a tenant within a month. Thus began my long career as a landlord.

Being a Landlord Sucks

Being a landlord is not a job for the faint of heart. Although most tenants show at least some level of responsibility, there are always a few in the crowd who will treat your property like it belongs to their worse enemy. Some tenants go out of their way to find things to complain about — one family complained so many times about how the shower door didn’t roll properly that Mike and I went to the apartment, removed the shower door, and replaced it with a curtain. (Let’s see you have problems with that.) And did I mention that the average tenant isn’t interested in living in the same place for 11 years? I witnessed a parade of four tenants in less than five years, with lots of cleaning and painting and empty unit time between them. Anyone who thinks being a landlord manager is an easy way to make a living is fooling himself. It’s a pain in the ass.

To make matters worse, I had another good year and bought another property. That one was a 3-lot parcel with a 4-unit studio apartment building and two bedroom, two bath house on it. What the hell was I thinking? I multiplied my single unit landlord headaches by five. Now there was always an empty unit somewhere, a unit to clean, a tenant complaint to deal with, an apartment to advertise and show.

I won’t go into the gory details. I’ll just say that after trying a rental agent (who took a fully-occupied property and had it down to just one tenant in four months) and letting Mike manage the place for a short while, I got smart and sold the larger of the two properties, leaving me with the condo.

In the meantime, the condo’s last tenants, a young married couple with a baby, terminated their lease early and disappeared. But not before they completely trashed the carpet, doing what would turn out to be $1,600 in damage.

I’d had enough. I was sick of being a landlord. I decided to take the apartment off the market and move my office into it.

An Office in Town

Having an office outside my home for the first time in about 12 years was a treat. My work wasn’t in my face all the time. I didn’t drift from the kitchen to my office and get caught up reading e-mail or working through edits. I went to work in the morning, worked until I felt done for the day, and went home to a life. Mike, who was working from home at the time, did the same. I took the condo’s living room, so I could look out over the mountains, and Mike took the larger of the two bedrooms. The place had everything we needed to be comfortable — full kitchen with dishwasher, bathroom, and access to high-speed Internet. (For about a year, MIke had wireless access that we think he picked up from the local Radio Shack. Ah, the days of unsecured wireless networks.)

The really good part about all this is that we reclaimed both of the bedrooms we’d been using as offices at home. Mike’s old office became the full-time guest room, with all the furniture you’d expect to find in a bedroom. My old office became the “library,” with all of our non-work related books, a desk, framed maps, and a futon for overflow guests. We usually kept the guest room closed off in the summer and winter so we didn’t have to air condition or heat it.

Of course, there were some drawbacks to the office situation. First of all, my office was about 6 miles away, which meant that if I needed something there, I was taking a drive. I had everything there except my 12″ PowerBook, so I dealt with all work-related matters there. For a while, we didn’t even have Internet access at home, since we didn’t “need” it. (It didn’t take long for that to change.)

But the worst part of the situation was when I got calls in the middle of the day for a helicopter flight. The airport is on the opposite end of town. So if I got a call for a flight that day, I’d have to pretty much drop everything I was doing, lock up the office, hop in my vehicle, drive home to put on some more appropriate clothing, and drive to the airport to preflight the helicopter and pull it out. That took a minimum of an hour. When the flight was over, I’d do the same thing in reverse. By the time I got back to my office, my concentration was gone and I wasn’t usually able to get back to writing. Sometimes, the whole day would be shot to hell for a 25-minute tour around Wickenburg that put just $195 in the bank — that’s gross, not net.

When space opened up at the airport for an office, I tried to get it. The Town of Wickenburg’s Airport Manager jerked me around to no end. (If you think coming to Wickenburg to start a business is easy, think again. It seems that the town management isn’t happy unless they present at least a dozen hoops for a new business owner to jump through. The smart ones take their plans elsewhere. I’ve spoken to three different people who were interested in bringing medium sized businesses to Wickenburg, and all three said they’d built their businesses elsewhere after dealing with the town.) It took over a year, intervention from the FAA, an RFP process, and the threat of a discrimination case to get a contract. Now I’m wondering whether I want the Town of Wickenburg for a landlord. Like the smart folks who give up when they see the hoops, I don’t think I do.

So I moved my office back home.

There’s No Place Like Home

The move wasn’t easy, but we were smart enough to do it in the winter months, when it was comfortably cool during the day. We gave away a lot of furniture so we could fit my desk and the things I needed back in the library. All the books went back upstairs, into some built-in shelves, so my work books — including the ones I’ve written — could go in my office. Mike, who now has much less need for space, took the library’s desk upstairs and set that up by one of the big windows with the good views. We put his old desk in my hangar, so I had more space there to do my FAA-required paperwork. (My old desk there had gone up to Howard Mesa months before.)

So now I live with my work again and, frankly, I don’t mind one bit.

I had a book to write, so I got right down to work before everything in the condo had been moved. It I was more ambitious about it, I would have cleared the place out right away, had it thoroughly cleaned, and put it back up for rent. But I dreaded the thought of dealing with all the accumulated paper — including boxes I’d packed in our first Wickenburg home (an apartment on Palm Drive) and ones I’d packed back in New Jersey ten years ago. So I just moved everything aside to give the carpet folks room to lay the new carpet, turned the heat pump off, and locked the place up.

Now I’m Cleaning Up

Months passed. And I finally did something radical to get me to clean up: I hired a professional cleaner. And I told her to come next Wednesday, when I’ll be away in California.

Of course, I don’t expect her to go through all my crap and box it up for my office or storage. That’s something only I can do.

I put it off as long as I could. Yesterday, I had a dawn photo flight here in Wickenburg and a lunch meeting with one of the companies I advertise with. A good day to work on my old office, I reasoned. Lunch would make a good mid-day break. I’d put in 6 hours or so and be done.

Wrong! Although lunch was a good break, I didn’t come close to finishing. I worked in the condo from about 8:30 AM to 11 AM, did some errands, went for lunch, and got back to work at 1 PM. Then I spent the next 3-1/2 hours going at it.

I threw away 7 tall kitchen bags — you know, the 13-gallon size? — full of junk, including stuff I’d saved for more than 15 years. I got rid of all the Apple promotional and developer disks I’d accumulated from 1992 through 2001. I got rid of old software and manuals. I got rid of magazines — about 40 issues of MacAddict that were still in their original wrappers. I got rid of loose receipts, bills, and bank statements. I was ruthless. My hands got filthy — I washed them at least once an hour. My feet got sore from walking barefoot on the cheap carpet I’d had installed in the place.

I filled six file boxes with stuff I wanted to keep. I made piles of stuff to give away — some stuff for the cleaner, miscellaneous paper items for my neighbor’s kids to do crafts, photo and negative holders for a photographer friend, empty CD-cases for the local print shop guy (who also uses Macs).

Later, at 4:15 PM, when Mike rolled up to help me take some of the boxes out, I was exhausted. We loaded most of the boxes into my Jeep and his car, dropped some of them off in storage, and brought the rest home.

But I’m not done.

I’m mostly done. I don’t think I’ll need more than another 4 or so hours. And frankly, I might take the lazy way out and just box up the stuff and stick it in storage without sorting through it. It’s a terrible, nasty job, but there’s only me to blame for it. I just keep too much crap.

So today, after getting a haircut at 8:30 AM, I’ll go back to work in the condo. I’ll get all the loose stuff gathered together, throw away some more junk, and stack up the boxes to go into storage.

Hell, at least I can turn on the air conditioner.

Four Steps to Get the Most Out of Twitter

Some tips for taking the “yuk” out.

I first heard about Twitter a few months ago on either the MacBreak Weekly or TWiT (This Week in Tech) podcast. (Both highly recommended, by the way.) I immediately checked it out. At first, I thought it was kind of cool, but then I realized that it was nothing more than a gigantic, worldwide chat room. Everyone talking, few people talking to a specific other person, some people even talking in languages other than English (imagine that!), few people saying anything of interest.

Twitter is a micro blogging tool. If you looked at 100 random blog posts from all over the blogoshere, how many of them do you think you’d like? This is the same. Look at 100 random tweets and you’re likely to find very few that are even worth the time it took to read them.

And they’re only up to 140 character long.

First Impressions

Miraz summed it up in a comment on yesterday’s “Reach Out and Meet Someone” post here:

I’m really interested by your previous post and comments here about Twitter. I’d noticed Twitter and found my first, and strong, reaction was Yuk!

The next time I looked was the other day when I thought I should include it in a book I’m writing for community groups. This time I looked and just felt old.

I see it as a monumental waste of time and a triviality, so I find your comments about feeling more connected to people particularly useful.

I felt exactly the same way. Yet people were talking about it and raving, in many cases. So I figured I was probably missing something and decided to give it a closer look.

You Need to Scrape Away the Bull

The main complaint about Twitter is: who really cares about what all these people are doing? What you had for breakfast isn’t very interesting. What you’re watching on TV isn’t interesting either. And why all the cryptic statements? Are you trying to be cool?

But if you could scrape away all the bull and concentrate on the content that may be of real interest to you, Twitter does have some value. I’ve gotten a glimpse of it. Not enough to convince me that it’s good, but enough to make me think that it might be.

Here’s what I did to reach this point. I recommend these steps to anyone who wants to give Twitter a real try.

Step 1: Create a Twitter Account

I’m not going to explain how to do this. You can go to Twitter and follow the instructions online to do it yourself.

I definitely recommend that you choose an appropriate image for your identity there. Something that gives people an idea of what you’re all about. For a while, mine was the same image I currently use for my Gravatar: my helicopter’s back end with hot air balloons in the background. Pretty but not very real. I’ve since switched it to my standard head shot, which I hope to get redone one of these days. Most Twitter users either use a photo or a cartoon for their images. My advice: don’t use established cartoon characters; one of these days, someone’s going to start suing.

While you’re in your account settings, be sure to create a one-line (they really mean about six-word) bio of yourself. It appears when someone goes to your Twitter page. Set your time zone, enter the full URL for your Web site or blog, and just provide the needed info. If you don’t want to be on the public timeline, there’s a box you can check. I wouldn’t check it unless you’re worried about stalkers or some other crazy thing. After all, there is a slight chance that you might impress someone reading the public timeline (whoever that might be) enough to make a new friend.

Step 2: Download and Install a Tweeting Tool

I cannot over emphasize the importance of this step. Sure, you can keep your Twitter home page open and refresh it once in a while to see what’s new. But there are better ways to get involved with Twitter.

For a while, I used a Dashboard widget to compose and send my tweets. This was convenient; press F12, fill in a form, press Return, and press F12 again to get back to work. This added my tweets to Twitter, but did not display the tweets of my friends.

TwitterificThen I discovered Twitterific. Frankly, I can’t imagine using Twitter without this little application. (Now calm down, folks. You can use the Comments link or form at the bottom of this post to tell me why your favorite Twitter tool is better.) It features a resizable window that captures and displays not only your tweets, but the tweets of all the Twitter users that you follow. There are a variety of notification options with and without sound. And, best of all, there’s a tiny form at the bottom of the window that you can use to enter your own tweets.

Twitterific has just one problem — and it doesn’t affect me at all: it requires Mac OS X 10.4 or later. Yes, it’s a Mac-only application. (I’m relying on the PC folks reading this to use the Comments link or form to tell us what they’re using. Let’s hope they don’t let us down.)

Twitter also works with instant messaging and I’m pretty sure you can use your IM client (iChat, MSN, AOL, etc.) to interact with Twitter. But since this article’s intention isn’t to explain all the different ways you can use Twitter, I’ll let you explore that option on your own.

And Twitter does work with text messaging on a cell phone. But if you enable and regularly use that feature, you really need to get a life.

Step 3: Find People to Follow

You don’t want to monitor the public timeline. Trust me: it’s a waste of time. You want to follow the tweets of a select group of people. People that you select.

There are a few ways you can find people to follow:

  • Ask your friends, family members, and work associates if they have Twitter accounts. If they don’t, use the Invite form on your Twitter account to invite them. Be sure to use the extra note field to explain what this is all about. You might want to point them to an article about Twitter (like this one?) or a favorable review. The people you invite should be people that spend a lot of time in front of a computer connected to the Internet, so tweeting will be easy and convenient for them.
  • Track down the Twitter accounts of famous people you want to follow. Believe it or not, Barack Obama has a Twitter account. (I don’t follow him.) So does Stephen Colbert. (I do follow him.) Now, obviously, these people have better things to do with their time than send tweets out into the blogosphere, so their tweets are likely composed by their staff and have some kind of marketing value. Obama’s is strictly campaign stuff. Colbert’s is a bunch of typical Colbert-style one-liners. These are just examples. I’m sure plenty of celebs have Twitter accounts, if you’re into the celeb thing.
  • Check the blogs you follow. Quite a few bloggers have Twitter accounts. If you like the blogger’s blog, then you might like his tweets. I found a number of interesting people to follow this way.

Make these people your “Friends” — that’s Twitter’s term for the people you follow. Doing that is easy; just go to their Twitter timeline and click an Add link under Actions.

If someone makes you a friend, he’ll be listed under your followers. It’s always nice to add them as friends, too. It might give you insight as to why they added you. And you can always “Leave” them if you decide you don’t like their tweets.

Which brings up the next point. Once in a while, you’ll discover that you really don’t like the tweets of one of your “friends.” (I really feel a need to put that in quotes since the people you follow might not be real friends.) Just go to your Twitter page, view your list of friends. and click a Leave link under his name/icon. I did this just the other day when I decided that one of my “friends” was getting a bit too political for my taste. (No, I don’t want to sign your online petition, thank you.) Click of a link and I don’t have to hear from him anymore.

Step 4: Post Tweets

Even if you have no followers, you should make it a habit to post tweets on a somewhat regular basis. I’m not saying you need to do it daily or hourly or weekly or every ten minutes. I’m saying you should do it at least occasionally, when you have something to say.

I tend to tweet when I sit down to start a project or finish one up. This morning, I tweeted about going down to feed my horses and about a new article posted on my site. When this article is finished and posted, I’ll tweet about it and provide a link.

Be particular about the content of your tweets. Try to limit yourself to tweets that people might actually be interested in. Okay, you had eggs for breakfast. But don’t tweet about it unless you fetched those eggs out of a henhouse and the rooster tried to kill you or you cooked them in a microwave, causing them to explode all over the inside and start a fire. Okay, so that’s an exaggeration. But you know what I mean. Something interesting.

You can make all your tweets self-promotional, but I assure you that you’ll have very few followers — unless, of course, you’re famous and people want to read about your latest book, movie, radio show, interview, podcast, etc. I admit that my tweeting about articles as they are released has an element of self-promotion to it, but I’d like to think that some people might want to check out some of what I’m writing about. After all, if you were using Twitter, wouldn’t you be slightly interested in an article about it?

Remember, Twitter limits you to 140 characters per tweet. Don’t feel as if you have to fill them. It automatically converts long URLs to short ones (using tinyurl), so don’t worry about URLs taking up all your characters. Just keep it short and sweet.

As for writing style, Grammar Girl wrote an excellent style guide for tweets, “Grammar Girl’s Strunk & Twite: An Unofficial Twitter Style Guide.” Read it and use it. Please.

The Twitter Virus

I first read the phrase Twitter virus yesterday. At first, I thought it was some kind of real computer virus. But apparently, it refers to a person’s active involvement in Twitter — in other words, tweeting the moments of your day all day every day.

A certain amount of Twitter virus is vital to using Twitter and attracting and keeping followers. But if you’ve got it too bad — like a certain person I follow who tweeted from his cell phone about being stuck in traffic waiting at a railroad crossing this morning — you probably want to take a step back and think hard about your involvement.

While a tool like Twitterific makes participating in Twitter extremely easy, don’t get carried away. The people who follow you don’t need (or probably want) every detail of your life.

Try It

Twitter is also a social networking tool. I participate because I find it interesting to see what other people do and think throughout their day. I leave the Twitterific window open — I have a 20″ monitor, so there’s enough real estate for it — and peek at it once in a while. And then I tweet when I have something to say. It’s pretty effortless and it certainly doesn’t take much out of my day.

Now you know what I do with Twitter and how you can make it a worthwhile experiment. Don’t be shy. Try it. It’s all free and, if you don’t catch the virus, you can quit it at any time.