Interesting Links, December 16, 2010

Here are links I found interesting on December 16, 2010:

MagCloud Offers Free Magazines for iPad Users

Print on demand goes digital for free.

MagCloud Logo

I’ve been using MagCloud for some time now to create marketing material and, for a while, a monthly newsletter about flying around Arizona in a helicopter. It was suggested to me by a reader of my blog and once I saw what it was all about, I ran with it. I’m not the only one. Hundreds of people are releasing monthly or quarterly magazines using MagCloud’s print-on-demand features. Of those, a bunch are also taking advantage of a new feature that makes it possible to automatically publish magazines in an iPad-compatible digital format.

This is a great thing for iPad owners looking for interesting new reading material. There are dozens of beautiful, full-color magazines that you can download for free onto your iPad. All you need is the MagCloud iPad app, which is also free from the iPad App Store.

MagCloud Magazine StoreHere’s how it works.

  1. Download the app and install it on your iPad.
  2. Open the app and use it to visit MacCloud’s Magazine Store.
  3. Browse by topic or search for a specific title.
  4. Tap a magazine you want. It’s downloaded to your iPad.
  5. Repeat steps 3 and 4 as desired to download multiple magazines. They’ll appear in the My Magazines screen.
  6. Landscape ViewTap a downloaded magazine to read it. In portrait mode, it appears as a single page. In landscape mode, it appears as a spread. You can pinch and drag to magnify and scroll.

MagCloud is an excellent print-on-demand publisher for magazine-style publications. I highly recommend it. And if you’re an iPad user, I hope you’ll check out MagCloud’s app and the free magazines you can download.

Be sure to do a search for “helicopter” and take a look at some of mine.

Yes, Most Helicopter Operations ARE VFR

And I always assumed most helicopter magazine editors-in-chief were helicopter pilots.

Batten down the hatches and prepare for another rant. Not a big one, but one that needs to be shared with my fellow helicopter pilots.

Rotor & WingYesterday, I got around to reading the February 2010 issue of Rotor & Wing. Rotor & Wing used to be the premier helicopter industry magazine. Somewhere along the way, it turned into a monthly collection of press releases, advertisements, and columns about narrow segments of the helicopter population: North Sea, Military, etc. It improved a bit under the editorial guidance of Ernie Stephens, who added a Helicopter Training column and made some design changes. Now there’s some information of interest to mere mortal commercial operators like me who have absolutely no interest in the politics of the North Sea or unmanned reconnoissance aircraft.

When I read a magazine, I always start with the editor’s page up front. This one, by Editor-in-Chief Joy Finnegan, really stuck in my craw. Titled “Stay Proficient,” it wasn’t about practicing emergency procedures, flying with a CFI, or even staying current with night flight. Instead, it zeroed in on an accident that had been caused by a pilot’s attempt to fly VFR at night into IMC conditions. In other words, a stupid pilot trick.

That didn’t bother me. It’s always good to analyze the mistakes of other pilots and use their situations and decisions as learning tools to avoid the same mistakes in the future. I have done so on several occasions in this blog. (For examples, read “Not Ready for Solo?,” “What if You Crashed a Helicopter and Didn’t Tell Anyone?,” and “Chasing Race Cars Isn’t For Every Pilot.”)

What bothered me were the few revealing statements about her own experience that Ms. Finnegan made, starting with:

I was shocked to learn that many helicopter pilots not only rarely fly IFR, they don’t even bother to keep current.

Hello? Ms. Finnegan? I’d venture to guess that half the helicopter pilots out there — many of which are flying tour, charter, air-taxi, survey, and utility work — don’t even have instrument ratings. I can think of at least a dozen helicopter pilots I know personally who don’t — including me.

She goes on to relate how every flight she did as a commercial airplane pilot was flown IFR, regardless of the weather. She then goes on to make what I consider an insulting statement:

VFR was for amateurs, weekend puddle-jumper jockeys who were out for their $100 hamburger flight.

Nice attitude about your fellow pilots, Ms. Finnegan.

But here’s the paragraph that made me wonder why this woman is Editor-in-Chief of what may still be the best known and most widely read helicopter industry magazine:

But I understand that it’s just the opposite for helicopter operators and that the vast majority of flights conducted in helicopters are VFR. I have also heard that some operators even discourage operations under IFR (again I’m talking flight rules not IMC). This is so very contrary to the way the fixed-wing world works that I had to call around and make sure I understood the situation correctly. After many calls and e-mails, I’m still having difficulty with the concept.

Then why the hell are you editing a helicopter magazine?

I don’t know about the rest of the helicopter pilots out there, but when I turn to a magazine about helicopters and helicopter flight, I want the person responsible for the magazine’s content to be a helicopter pilot. I want that person to know at least what I know about flying helicopters, but preferably more.

And taking two paragraphs to share her own stupid airplane pilot trick — perhaps to show off her ability to follow the instructions of ATC or brag about her coolness in a tough situation — really doesn’t make me feel any better about her experience, capabilities, or connection to the helicopter world.

Instead, I’m left angry by being fed advice by someone who obviously doesn’t have a clue about what helicopter operations are all about.

Always Link to the Source

The author deserves it.

The other day, I read an excellent post by journalist Dan Tynan titled “My Job and welcome to it.” If you are a journalist, blogger, or other type of writer — or have dreams of becoming any of these things — I highly recommend that you read this. It might open up your eyes about how a professional writer works and how the decline in print journalism is affecting them. Many thanks to @estherschindler on Twitter for including this link among the dozens she tweets each day.

In it, he laments about the way his work is echoed on the Web:

And, of course, the blogosphere may pick it up. Kind-hearted conscientious bloggers will write a one paragraph summary and link to the story, citing the source where they found it (though not necessarily the original source). Some will add their own commentary or expertise, though this is pretty rare. Others will lift the story wholesale, but retain my byline and some notion of where they originally found the story. And some evil bloggers will lift the content and claim it as their own, the bastards.

From all of this I get exactly bupkis. Oh, there’s added exposure I suppose. I do always put a link to my own blog (Tynan on Tech) in the bio, and sometimes I see a small traffic spike. But really, the benefit to me personally is next to nil.

I added the emphasis in the first paragraph. It’s the point of this post: that too many bloggers and online content creators are linking back to their sources — but not necessarily the original source.

I see this on Twitter all the time. The Huffington Post, which apparently regurgitates top news and opinion items with a blurb and a quote — sometimes quite lengthy, going beyond what’s considered “fair use” — is frequently linked to from Twitter, Digg, and other sites. The only organization that benefits from this is the one that echoes the content — in this case, The Huffington Post — not the author of the original work or the organization that paid for the work to be written. The result of this is a potential loss of credit and advertising revenue for the true source. People read the meat of the content on the aggregating site, and don’t bother to dig deeper at the source. This not only contributes to the problems we’re having in the world of journalism, but it feeds the “think for me” attitude of so many people who are trying to consume the information that’s out there. After all, why should I read an entire article and form my own opinion when an organization like The Huffington Post can deliver the highlights and opinion for me?

Don’t get me wrong. I’m not bashing The Huffington Post. It does serve a purpose. What I am criticizing, however, is the inability of people to recognize the source of someone’s hard work and to share a link to that source rather than to the regurgitated version on another site.

Oddly enough, another link shared on Twitter soon after the link referenced (and properly linked to) above rammed this point home — at least in my mind. It was a link to an article by Mack Collier titled “Five reasons you have a crappy blog.” I read the article, which I found interesting, and was surprised to find a statement buried at the bottom of it that said:

Mack Collier blogs at The Viral Garden. His original post ran here.

I clicked the link on the word “here” and wound up at Mack’s blog, where the exact same post appeared, but with the title “Five reasons why your company blog sucks.” (I guess the word “sucks” was too outrageous for the other site.)

This worried me. Had the other site, the one my Twitter friend linked to, stolen the content from Mack? I went so far as to fire off an e-mail message to him, apologizing for my snoopiness and asking whether he’d given the other site permission. He wrote back promptly, assuring me that he had.

Whew.

Content theft is a major concern of all writers and bloggers. I’ve seen other sites steal content from newspapers and other bloggers and I’m always aware of when it may be happening again.

My point is this: if you’re going to share a link to content with someone, share a link to the original source. (Yes, “original source” is redundant, but I think redundancy is required here.) The same article — or a good portion of its content — might appear multiple times on the Web. The original author deserves to have his work written where it appeared first. This helps him gauge the popularity of a post or topic. It helps concentrate all comments related to the post in one place. If he’s been paid by the source site to write the content, it helps earn him points with the publisher that’ll get him more work in the future or increase his level of compensation. It could also help with advertising revenues if you click an ad on the site.

And you can bet that when I tweeted the link, I used Mack’s site as the source.

Writing Tips: Making the Switch to a Writing Career

Advice from the trenches.

Nineteen years ago, I left my full-time job as a Senior Financial Analyst for a Fortune 100 corporation to begin a career as a freelance writer.

Some Ancient History

The job I left was a good job. I was in my late 20s, bringing in more than $45K a year. In 1990, that was a pretty good salary. I’d been with the company for two and a half years after five years with the New York City Comptroller’s Office and was on the fast track for upper financial management. If I’d stuck around, I probably would have doubled my salary in two to three years.

But although I was good at what I did and I didn’t mind the work, it wasn’t what I wanted to do with my life. I didn’t want to be just another corporate grunt, working 40 to 60 hours a week in an office park 30 miles from home, living for weekends and vacation time. I was tired of wearing suits and heels and pretending that the work I did was important or even meaningful. I was a number cruncher, drawing the conclusions my bosses wanted from numbers we couldn’t change. It was bullshit.

I’d gotten to where I was by going to college — I was the first one in my family to do so — and getting a BBA in accounting. I liked working with numbers and I was good at it. When you’re starting college at 17, what do you know about life or careers? I came from a lower middle class family and all I knew is that I didn’t want to be poor. Accountants made a lot of money, I liked working with numbers. It seemed like the right answer.

Until I got into my junior year at college. That’s when I started to realize that what I did in college would determine what I did for a living when I finished. And I didn’t want to be an accountant. I wanted to be a writer.

I remember calling up my mother and telling her that I wanted to change my major to journalism. I remember her freaking out, telling me I’d never make a living as a writer, that I’d starve. She wanted me to become a CPA. She, like so many mothers out there, wanted her children to succeed in careers she could brag about. “My daughter is a CPA” sounds a lot better than “My daughter is a reporter for Newsday.” (Newsday was the daily newspaper out on Long Island in New York, where we lived at the time.) That’s not to say I planned to write for Newsday, but it was probably what she was thinking.

So I backed down and stuck with accounting. It was a decision I’ve regretted for nearly 30 years.

It was also the last time I listened to my mother.

As you might imagine, in May of 1990, when I called my mother to tell her I was leaving my secure, high-paying job to become a freelance writer, she freaked out. But there really wasn’t anything she could say to stop me.

Don’t Leap before You Look

Now those of you who are reading this might think I was very brave to take this rash step. But it wasn’t rash. It was well thought out and executed.

You see, I didn’t just throw away a career and start scrambling for work. I already had a project lined up. A company I’d done some part-time training for wanted a five day computer course about using computers for auditing. Computers were relatively new at the time and laptops were cutting edge technology. Some of the better funded corporate internal auditing departments — including the one I’d spent two years in — were buying laptops for their staff. The training organization saw a market for a course written by a computer “expert” with a background in auditing. Someone with writing skills. Me.

The course paid $10,000. It wasn’t something I could work on while continuing my full-time job — it was just too intense. My boss wouldn’t give me a leave of absence, so I quit. Simple as that.

But $10,000 certainly wasn’t enough to live on, so I needed to line up other work. I got a job as a per diem instructor for a computer training organization. They called me in when they needed me and paid me by the day. Some weeks I’d get just one day of work. Other weeks I’d get four days. They tried to hire me as a full-timer, but I wanted no part of that.

As I worked on the auditing with computers course and did some per-diem training, I started networking. I got other, better paying contract computer work. I sent out queries and book proposals. I got an assignment as a ghost writer for four chapters of a computer book. I built a relationship with one of the co-authors of that book. Together, we sold another book to another publisher. I sent out other proposals on my own. I got my first solo book contract. I got assignments from computer magazines. I got my own column in one.

All this happened over a period of three years. By then, I was securely entrenched in my new career as a computer how-to writer and trainer. Within two more years of hard work, publishers were coming to me, offering me books.

The point is, I didn’t jump ship without a solid plan that would keep me earning money while I could build my writing career.

I think I was smart. And I think some other people are dumb.

Like my old friend Mary (not her real name). I wrote about her once before in this blog. She always wanted to be a novelist and one day she decided her full-time job was holding her back from succeeding. She quit and spent her days in her apartment, supposedly writing. A year later, she was out of money and deep in debt with her family. Her novel wasn’t done, either. She was forced to go back to work. To my knowledge, she still hasn’t had a novel published.

That’s the dumb way of starting a career as a writer.

Take Things Seriously

I think Mary’s story is a good example of someone who simply isn’t taking a writing career seriously. Unless you’re independently wealthy or have the financial support of someone with a lot of patience, you can’t just throw away a real job to try your hand at writing.

And yes, I did just say “real job.” A real job is a job that pays you money. When I left my real job, I had two other real jobs lined up: the big writing project and the computer training work. Mary had nothing lined up. She just had a vague idea about writing a novel. She didn’t even have any ideas about who would publish it. And in case you don’t realize it, it’s tough to make s living as a novelist unless your work is published so people can buy it.

Of course, nowadays many people don’t have a choice about leaving a real job. Their employers or the economy itself might have made the choice for them. Layoffs and business closings currently have over 15 million Americans out of work. That’s as of now — who knows what the situation might be like in six months or a year? If you’ve always dreamed about starting that writing career and you suddenly find yourself out of a real job and with plenty of time on your hands, this might be the time to start work on that freelance career. In between job hunting exercises — and I certainly don’t suggest that you forget about getting a new real job — start writing.

No matter what your situation is, you need to take a career change seriously. Start by doing some soul searching. Answer the following questions as honestly as possible:

    Writer's Keyboard

    This is a real writer’s keyboard.
  • Do you have the skills to be a writer? As professional journalist Dan Tynan recently wrote in his blog, “Just because you know how to operate a keyboard doesn’t make you a writer.” I couldn’t have said this any better. Too many typists out there think they’re writers. Get real. Look at your work objectively. Have other people read it — people who will give you objective feedback. If you’re not a writer, you’d better build some skills before you try to make it a career. Unless the topics you write about are in great demand, no editor is going to want to spend time repairing your prose prior to publication.
  • Do you understand the importance of getting your work published? You can’t make money on what you write unless it’s published someplace for people to read. While print publishing appears to be in a slow spiral to death, that’s not your only publishing option. But you do need to find a way to publish that’ll earn you money. The way I see it, your options range from starting your own blog and hoping to get advertising revenues to support you (good luck, especially as online advertising declines) to building a relationship with a traditional print publisher who pays under formal contract by the word, assignment, or book.
  • Do you have the business skills to connect with paying markets? That’s really what it’s all about. You can be the best writer in the world, but unless you can find a match for your work with a publisher willing to pay for it, you’re simply not going to succeed on your own. If you’re trying to write books, that’s when you might consider an agent — and kiss away 10% to 15% of your gross earnings.
  • Do you have a plan for getting started as a writer? If you don’t, can you make one that’ll work? As detailed above, I had a plan. My friend, Mary, didn’t. The plan is one of the reasons I succeeded and she didn’t. (The other reasons may be in this bulleted list.) The plan was reasonable and it required a lot of hard work. I didn’t whine or complain when I got a rejection letter for a book idea. I just developed other ideas and kept trying to sell them. I also didn’t sponge off my future husband or family to get by during the lean times. I always had some kind of work, some kind of revenue source. It simply isn’t fair to your friends or family to build your writing career on their backs.

Right now, real journalism is in serious decline. Who knows what position I’d be in now, if I’d made that major switch in college? Would I have gone into pure journalism and be a victim of the cutbacks we’re seeing today? Or would I have used the writing skills and insights I’d gained during my college education to branch into some other kind of writing?

Perhaps the kind of writing I do now?

Who knows?

I like to think that there will always be a need for talented writers. I like to think that it’s still something that a person can make into a career.

But until you’re able to earn at least half of your income from writing, don’t quit your day job.