Tag Archives: business

Interesting Links, March 4, 2012

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Here are links I found interesting on March 4, 2012:

Interesting Links, January 4, 2012

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Here are links I found interesting on January 4, 2012:

What People are Saying about Groupon

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A list of links of interest to people who want to learn more about how Groupon is screwing small businesses and customers.

A while back, I wrote a few posts about Groupon — including “Why Groupon is Bad for Business…and Consumers” — that continue to be among the most popular posts on this site. But if you really want to learn more about the dark side of Groupon, I urge you to check out some of the links I’ve collected over the past year or so:

  • Groupon gripes: Are daily deals headed for disaster? – Like I’ve been saying, SOMEONE has to pick up the tab on these great deals, and it’s usually the business owner, sometimes disastrously.
  • Why Groupon is bad for your business (and mine) – “Groupon, the so-called social buying site (even though there is very little social going on outside of the manipulation of basic human behaviors like their reaction to a situation where there is sense of scarcity) and the fastest growing company in history, is bad for your business.” Read why on EmergenceMarketing.com.
  • Groupon Reviews: Worst Marketing For Your Local Business – “Just because millions of merchants have fallen under the spell of Groupon, a PR juggernaut, and their like, it doesn’t mean you should. It’s a killer alright, a profit-killer.” Read a real case study on RetailDoc.com.
  • Groupon’s big discounts: how its coupon business could eventually cripple the merchants that rely on it – The author of this piece almost gets it. “The logic is simple: Merchants are encouraged to use the deals to attract new customers, who in theory will return at full price. But, in what seems to be an increasing number of cases, customers come for the deals and then leave for deals offered by other merchants through Groupon. So the number of “new” customers attracted by cheap prices increases, and the number of loyal customers decreases as shoppers prefer to become “new” again for whomever offers the best deal.” Read more on Slate.
  • 2 of 2 Daily deal sites: retailers tell their side of the story – Another objective look at Groupon, this time from the retail side.
  • Groupon Was “The Single Worst Decision I Have Ever Made As A Business Owner” – More on Groupon.
  • Why I Want Google Offers And The Entire Daily Deals Business to Die – Thank you, TechCrunch, for bring more attention to this problem.
  • Why Groupon Is Poised For Collapse – “Businesses are being sold incredibly expensive advertising campaigns that are disguised as “no risk” ways to acquire new customers. In reality, there’s a lot of risk. With a newspaper ad, the maximum you can lose is the amount you paid for the ad. With Groupon, your potential losses can increase with every Groupon customer who walks through the door and put the existence of your business at risk.” I couldn’t have said it any better. On TechCrunch.
  • Why Groupon is Bad for Small Business – Some specific notes on what’s wrong with Groupon from the small business owner’s point of view. Excellent points.
  • Groupon Is a Straight-Up Ponzi Scheme – Why Groupon can’t work in the long run: “The vast majority of local merchants can’t discount more than 10 percent. Some can go maybe 25 percent in special situations. But 75 percent is a wholly unsustainable number. If all local merchants begin using Groupon then it can’t send loyal customers to anyone; Groupon can only send discount chasers to merchants. Which means that as Groupon grows, both local merchants and their competitors will find that Groupon’s main argument no longer works (if it ever did) — Groupon simply can’t send them loyal new business. So they all stop using Groupon in its current form.” Read the rest of this interesting article on Knewton.com.
  • Groupon amends IPO filing to remove odd accounting – Read about it in Business Week.
  • Groupon’s loss jumps in second quarter – “Groupon Inc.’s second-quarter loss more than doubled as it hired more than 1,000 new employees, even though the Internet daily deals company trimmed back its marketing costs.” Read more in Crain’s.
  • Groupon IPO: Could the company really be worth $30 billion? – While investors may be stupid, analysts usually aren’t. Did anyone really fall for Groupon’s creative accounting? Read about it in Slate.
  • Are online coupons worth it? – Another aspect of Groupon: online reviews of your business. Interesting experience and food for thought.
  • The economics of Groupon: The dismal scoop on Groupon – The Economist provides some real-life numbers on Groupon, showing that original estimates of their IPO value were extremely optimistic. Marketing expenses are currently eating up more than 60% of their revenues. I can’t see how that could possibly be sustainable, especially when they’re losing merchants and customers every day.
  • Groupon demand almost finishes cupcake-maker – Simple math: sell enough product at a loss and you will find yourself in deep financial do-do. Don’t let Groupon fool you into offering a deal like this.
  • Groupon Snafu Leads Baker to Produce 102,000 Cupcakes – Another Groupon horror story indeed.
  • Groupon to be investigated by Office of Fair Trading – “Advertising watchdog refers daily deals website after it was found to have broken UK ad regulations 48 times in 11 months.” And so it begins in the UK.
  • more to come…

I’ll update this regularly as I find more links.

Got a link to another Groupon-related piece you’d like to share? Put it in the comments.

Interesting Links, December 7, 2011

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Here are links I found interesting on December 7, 2011:

How the U.S. Postal Service Can Save Itself

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Five tips for avoiding bankruptcy/bailout.

USPS LogoIt’s pretty big news, every once in a while, that the U.S. Postal Service (USPS) — which is not funded by tax dollars — is on the verge of going broke. Then they raise rates by a few pennies and the hubbub dies down.

Until next time.

I think the big problem with the USPS is that it’s unable to keep up with changes in technology that make its core business model nearly obsolete. After all, the main business of the post office is to provide mail delivery service. In the past, this included personal and business letters, bills and bill payments by check, postcards, and other bits of correspondence. Letters have been mostly replaced by fax and email. Bills and bill payments are being replaced by online billing and bill payments. And who sends postcards in the age of smartphones when you can share vacation pictures as you take them via MMS or email?

As technology moves on, the USPS’s services are less and less needed. But does that mean they’re not needed at all? Of course not. (Not yet, anyway.)

Bad management and spending practices by the USPS are what’s putting it in peril these days. Simply said, the USPS needs to cut costs and raise revenues. Here’s what I propose:

  • Raise prices on bulk mail. It’s widely known that the USPS gives huge discounts to big customers — the same people who fill your mail box with what most of us consider “junk mail.” Not only is this extremely wasteful, but the USPS isn’t making nearly as much money delivering it as it could. I propose that they raise the rates on bulk mail — possibly even making it just as costly as first class mail. The result: fewer organizations will find it cost effective to mail their marketing materials to people who likely don’t want it anyway. The USPS will carry less of this material, thus reducing its costs. And for the remaining organizations that continue to utilize the service, the USPS will likely generate the same (or more?) revenue.
  • Stop trying to compete with FedEx or UPS. Let’s face it: for sending something overnight, FedEx is not only the best deal, but it’s got the most reliable service. Not long ago, the USPS couldn’t even guarantee overnight delivery from Wickenburg, AZ to a major city like Berkeley. FedEx could. As for shipping parcels, I recently shipped a 33-pound computer that I sold on eBay; UPS was half the price of USPS. Yet every time I go into the post office, I see advertisements pushing their services. The USPS should focus on what it does best: deliver small pieces of mail quickly and efficiently throughout the US. That means concentrating on its affordable Media Mail, First Class, and Priority Mail services.
  • Stop advertising. Come on — we all know that the post office exists. We all know what it does. You don’t need massive advertising campaigns to get customers. If I have to mail a letter or document and it doesn’t need to get there overnight, I’ll use USPS. And about those big color posters in the post office pushing your overnight services — see my previous point.
  • Stop giving away free packing materials. I’m talking about those priority mail envelopes and boxes. I know someone who used USPS priority mail boxes to pack when she moved. And no, I’m not kidding. She kept going to the post office and taking boxes. Not a single thing was mailed. I’m not saying that the USPS should stop providing them; I’m saying that they should charge a fee — even something small, like 50¢. It’s worth the money to customers — I’d definitely pay it — and it will generate more revenue while reducing waste.
  • Reduce mail delivery to three times a week. This is the ultimate in cost cutting measures. Unfortunately, it also causes job losses. But guess what? Real companies reduce their workforce to save money; why shouldn’t the USPS? The way I see it, they could deliver to business and commercial addresses on Monday, Wednesday, and Friday and use the same carriers to deliver to homes and residential addresses on Tuesday, Thursday, and Saturday. People who think they really need daily mail delivery can get a post office box, which would receive mail every day as it’s sorted at the post office. Not only does this reduce the cost of delivery, but it could increase revenues from post office box rentals.

So that’s five tips that will help reduce costs while increasing revenues. Why can’t the USPS utilize some combination of these? I think the results will make a huge difference in the continued operation of the USPS as a solvent business.

Comments? Have your say.